SchlumbergerSema, a business segment of
Schlumberger Limited, was commended in the IT category at the Management
Consultancies Association Best Management Practice annual award
ceremony on Wednesday, Feb. 6, for its IT consulting project at Diageo.
SchlumbergerSema was also runner-up in the e-business category for its work
with BT Group to develop BT’s e-presence.
“Winning these two awards is proof of the expertise and experience that
SchlumbergerSema Consulting has in delivering measurable benefits and
improvements in performance to its clients,” said Alan Russell, head of
Consulting at SchlumbergerSema.
MCA represents the leading United Kingdom-based consulting firms, which
currently employ over 20,000 consultants. This year the judging panel for
the MCA awards consisted of Tony Smith, MCA president and MD of Kurt Salmon
Associates; Lord Warner of Brockley, Chair of the Youth Justice Board; Lynne
Peacock, CEO of Woolwich plc; Leo Murray, Director of Cranfield School of
Management; and Simon Caulkin, Management Editor of The Observer.
Diageo, the world’s leading premium drinks company, appointed
SchlumbergerSema to provide consulting expertise to create an integrated
Information Systems (IS) capability following the merger of Guinness and
United Distillers and Vintners. Completed in a very tight timeframe, the
joint integration program was a clear success with one result being that
employees of Guinness UDV can now connect to local and global resources from
any Guinness UDV location, regardless of which company they worked for
previously. They can also utilize local technical support when away from
base location. Pilot phases for single messaging services are currently
being conducted in Holland and North America.
“Our integration program consisted of several large and challenging
projects,” said Geoff Thirlwall, director of IS global services at Diageo.
“SchlumbergerSema provided senior project management resources to head each
project and the overall program. The project management skills and focus
has contributed significantly to the seamless integration of the two Diageo
To ensure successful project delivery and overcome the integration
challenges, such as widely different working styles across the global
company, SchlumbergerSema and Diageo worked together to develop an IS
strategy. This included innovative use of change and program management and
the development of an integrated communication strategy in support of single
For BT Group’s Web site, SchlumbergerSema provided consulting services to
rapidly develop BT’s e-presence. The Web site has now been transformed into
a customer-led e-channel focused on sales, service and personalized customer
interaction, operating in an environment of accelerating delivery and
continuous improvement. Since the launch in September 1999, the site has
amassed in excess of two million registered users, receives over 10 million
hits per day and is the United Kingdom’s third largest ‘clicks-and-mortar’
site. (Nielsen Netratings).
“SchlumbergerSema has set the theme for continuous improvement and
innovation throughout the program, working with BT.com at all levels from
the management team to the project delivery groups,” said Kevin Clarke,
BT.com program director. “SchlumbergerSema proposed a number of initiatives
that were both innovative and forward thinking, and are currently being
evaluated as value-add propositions. The capability of SchlumbergerSema to
appreciate our business, share our goals and respond proactively has been a
major factor in our success to date.”
Leading and working in a wide range of key roles within the program,
SchlumbergerSema consultants shaped and influenced strategic thinking in a
number of areas, including use of new technologies, approaches and business
models, personalization and accessibility. Furthermore, through working with
the different businesses on requirements and suggesting new propositions,
SchlumbergerSema challenged existing business models and helped to add
commercial robustness to the overall approach.
SchlumbergerSema is a leading information technology services company
providing consulting, systems integration, managed services and products to
the telecommunications, energy and utilities, finance, transport and public
sector markets. With more than 30,000 employees serving customers in 65
countries, SchlumbergerSema is one of two business segments of Schlumberger
Limited, a global technology services company.
For more information about SchlumbergerSema, visit
Diageo is the worldÂ´s leading premium drinks business. Formed in December
1997 by the merger of GrandMet and Guinness, Diageo has an unrivalled
portfolio of brands including Smirnoff, Johnnie Walker, Tanqueray, Guinness,
J&B, Baileys, and Cuervo. The Diageo Foundation is the result of the
company’s commitment to contribute 1% of its worldwide trading profit less
interest, to the community. The Foundation’s purpose is to act as funding
and support vehicle for corporate social investment program and charitable
giving and matching.
For more information about Diageo and the work of its Foundation, please go
About BT Group
BT Group plc is one of the world’s leading providers of telecommunications
services and one of the largest private sector companies in Europe. Its
principal activities include local, long distance and international
telecommunications services, Internet services and IT solutions. In the UK,
BT serves more than 28 million exchange lines as well as providing network
services to other licensed operators. BT.com is BT Group’s main web presence
for its 21 million UK customers, helping them to make new connections in
their relationships, communities, businesses and lives.