MasterCard announced its participation the Macquarie Extreme Services Conference in New York. Mastercard will also present at the JPMorgan Global Technology, Media & Telecom Conference in Boston. There will be a listen-only live webcast of each discussion and replays will be archived for 7 days on the investor relations section of www.mastercard.com .
Dynamics next-generation payment cards has been certified as a payment card production vendor for the MasterCard payment network to offer consumers a battery-powered MasterCard-branded card. This will provide spending, security, and personalization options. Dynamics has pioneered the creation of battery-operated payment applications that integrate full computer architectures, which may include buttons and displays, into the cards to provide new features.
MasterCard cardholders now have the ability to earn valuable rewards and special offers when making qualifying purchases with their linked MasterCard card at participating retailers across the United States. MasterCard and shopkick partnered to give cardholders the ability to earn “kicks” proprietary reward currency when they link their card to shopkick’s Buy & Collect program and make qualifying purchases, which can be redeemed for gift cards, music downloads, movie tickets or other offers. Consumers will receive 250 bonus kicks for each MasterCard card they link to the Buy & Collect program, for a limited time during the kickoff period.
MasterCard announced plans to expand its support of issuer and merchant efforts to meet Americans’ desire for increased shopping value through relevant “daily deal” offers. This daily deal content will initially be powered by Local Offer Network, a deal aggregation and syndication service, and integrated with products and solutions delivered by MasterCard to issuers and through other network programs. Through these activities, MasterCard will help reinforce merchant and issuer connectivity with consumers through mobile, social media and traditional shopping channels. Merchants will be exposed to a broad consumer base through a simple, easy-to-navigate technology system while issuers will have access to relevant and geo-targeted offers from hundreds of local and regional merchants.
SUBWAY sandwich franchise will accept MasterCard PayPass contactless payments at more than 7,000 U.S. locations by the end of 1Q/12. Extending to customers the option to pay for their meal by simply tapping a MasterCard PayPass-enabled card or device at the register, MasterCard’s PayPass technology offers consumers a simple, easy and convenient way to pay for goods and services at 341,000 merchant locations worldwide. With MasterCard PayPass, SUBWAY customers simply tap their PayPass-enabled MasterCard card, phone or device on a PayPass-accepting reader at check-out.
In partnership with MasterCard Worldwide, Vita Products, Oberthur Technologies and FIS, U.S. Bank introduced its “U.S. Bank MasterCard PayPass VITAband,” facilitating contactless payments in a light-weight and durable wristband that combines contactless payment technology with emergency contact and medical information. The U.S. Bank MasterCard PayPass VITAband is a light-weight and durable wristband that combines contactless payment technology with emergency contact and medical information. It lets users “Tap & Go” when making purchases at merchant locations that accept contactless payments and links to a customizable Emergency Response Profile (ERP) that provides medical professionals with fast access to critical medical information in the event of an emergency. U.S. Bank employees began testing the VITAband in multiple states in the second quarter of 2011, making U.S. Bank one of the first major card issuers in the United States to pilot this new technology. Each band also carries a a unique, eight digit “VITAnumber” identifier that houses the individual’s identity and critical medical information.