Allied Payment Network, a provider of online and mobile bill payment services to the financial industry, announced New Castle Bank launch Allied’s Picture Pay mobile bill pay solution, enabling its customers to pay any bill by taking a picture of the bill with their mobile device. In an effort to simplify the bill pay process, Ameriana Bank integrated Picture Pay into its existing mobile banking app, increasing the level of convenience for accountholders with a solution that is also more cost-effective for the bank. Once a customer takes a picture of the bill with their smartphone, they simply enter the amount and payment date, and the bill is paid. Picture Pay’s technology reads the data from the customer’s bill, and then its built-in analytics confirm the biller and execute the payment process. Picture Pay was developed in conjunction with Malauzai Software Inc., a provider of mobile banking SmartApps for community financial institutions.