InMobi independent mobile ad network launched its “InMobi SmartPay” performance based global mobile payments solution. It will let app developers, game companies, and content providers in the US’ $200bn mobile content and virtual goods space expand business and monetize their users quickly and easily into new markets by providing a one-time, no-cost, single point of integration across multiple countries. The solution offers consumers a seamless, pure mobile checkout experience using secure, direct to carrier billing to start, but expanding to all forms of mobile payment methods including credit cards, PayPal, and local mobile wallets by the end of the year. The “InMobi SmartPay” combines InMobi’s massive global ad network of nearly 32 billion ads monthly in 200 countries with a mobile payments solution, enhancing its core competitive advantage for clients by integrating actual purchasing behavior into its real-time ad-serving feedback loop.