Thanks to First Data’s latest solution, business owners can access and use information that can not only help them anticipate those down cycles, but do something about it. First Data and LocalVox brings to small and medium-sized businesses the ability to combine powerful analytics from First Data’s InsighticsSM solution with LocalVox’s multi-channel targeted marketing solution. LocalVox’s marketing automation platform operates across every channel SMBs use to touch their customers – email, social, search and mobile – to ensure a consistent and compelling overall customer experience that drives in-store behaviors. The LocalVox partnership is an investment made by First Data Ventures, which is investing in and partnering with innovators in a number of areas, such as payments, marketing, customer loyalty, security, mobile and solutions that support the next generation of commerce.