CLEAR biometric-based secured identification program for airports is now available as a gift membership. With this offer, a first-year CLEAR membership or gift membership costs only $155 if purchased with a MasterCard by January 29, 2011, representing a discount of about 15%. CLEAR’s exclusive, dedicated paths to security screening lanes offer members speed, efficiency and predictability using biometric identification. First, members enroll online at CLEARme.com then, in person at a CLEARcube enrollment center, a CLEAR attendant authenticates the customer’s passport and secondary photo ID, fingerprints and iris image.
MasterCard announced a new “Priceless” advertising campaign that will instantly award consumers who find winning envelopes in select CondÃ© Nast publications and Sotheby’s Preview magazine with one of three exceptional and one-of-a-kind experiences. The new “Priceless Search” campaign will award experiences in the categories of art, dining and travel. To encourage consumers to visit priceless.com/search to learn about the experiences, MasterCard will debut a new 60-second spot during the “80th Annual Academy Awards” broadcast on February 24th on ABC. Priceless Search is designed to engage consumers at priceless.com and build the brand’s connection with affluent consumers.
Marquis Jet was recognized as the “Best of the Best” by Robb Report in its 19th annual “Best of the Best” issue. The Marquis Jet Card program was named “Best Flight-Card Program: Fractional,” based on combining the simplicity and low financial risk of a jet card with many of the advantages of NetJets fractional ownership program and additional attractive benefits provided by Marquis Jet’s alliance partners. In this year’s “Best of the Best” issue, Robb Report cites a number of exciting and exclusive Marquis Jet Card Owner benefits, including access to nine jet types from the industry-leading NetJets fleet; combination cards that provide flight time in two different NetJets Aircraft; and special access to top Sotheby’s events and a $3,000 certificate towards the purchase of Judith Ripka jewelry.
Sotheby’s and GE Money have teamed to launch two invitation-only affluent MasterCards later this spring. The new “Sotheby’s World Elite MasterCard” and “Sotheby’s World MasterCard” will offer a suite of luxury experiential rewards not available on other MasterCard products. Cardholders for both “Sotheby’s MasterCards” will receive gratis admission for up to four visitors at participating museums such as the San Francisco Museum of Modern Art. Additionally, cardholders will earn one point for every dollar spent, which can be redeemed for benefits ranging from donations to partner museums; having Sotheby’s auctioneers or specialists assist in the cardholder’s private events; access to Sotheby’s special events; to a yacht or private jet charter. All cardholders will have the option of choosing either a standard issue card or a work of art depicted on their card from a selection of paintings by artists such as Claude Monet, Rene Magritte, Frida Kahlo and Canaletto.
The “Marquis Jet Card” has been recognized as the “Best of the Best” by Robb Report in its 18th annual “Best of” report. The Marquis Jet Card program was named ‘Best Jet Card Program’ based on combining the simplicity and low financial risk of a jet card with many of the advantages of NetJets fractional ownership program and additional attractive benefits provided by Marquis Jet’s alliance partners.