Starbucks Cuts Reward Program Benes & Still Grows
Despite devaluing its rewards program for customers by 20% in April, Starbucks Rewards continues to draw in more members by 16.5% year-on-year (YOY) in the latest quarter (1Q/16). According to First Annapolis , a consulting concern, Starbucks will be launching an open-loop Visa prepaid card with Chase and plans to enhance personalization of marketing loyalty…