NetWinner game site has chosen to implement Citi’s “Ecount” for reward fulfillment. “Ecount” will provide proprietary prepaid technology for convenient rewards in cash, delivered on a prepaid card, and is expected to increase customer acquisition. This has proven successful with 75% of redemptions recorded for the “NetWinner Prepaid MasterCard”, which is accepted anywhere MasterCard is, and can be continuously re-loaded with every additional reward.
Major financial Web sites, such as CardWeb.com, Schwab.com, and Bankrate.com, took the #1 spot as the most addictive online destination at-home and at-work in January according to a top Internet audience measurement service. Nielsen//NetRatings found more than 44% of the active Web population visited a finance Web site last month, attracting nearly 51.6 million unique visitors. On average, surfers spent more than 21 minutes browsing finance and investment sites, with males comprising 53% of the total audience. Nielsen//NetRatings says financial Web sites attract serious and engaged consumers who go beyond casual Internet activity. CardWeb.com served more than 250,000 user sessions in January.
Most Addictive Web Categories
(Time Per Person and Unique Audience)
1. Finance & Investment – 21.5 minutes and 51,586,000 visitors
2. News & Information – 15,8 minutes and 64,822,000 visitors
3. Family & Lifestyles – 14.5 minutes and 45,922,000 visitors
4. Search Engines/Portals & Communities – 13.5 minutes and 110,673,000
5. Travel – 12.0 minutes and 41,523,000 visitors
Source: Nielsen//NetRatings, January 2002
Electronic bill payment and presentment will finally reach significant online penetration, with more than 40 million online households expected in 2005, according to a new report from Jupiter Research. The report says banks are logical EBPP-enablers because of their trusted relationships with both consumers and businesses, however, these financial institutions must stop watching this market and start driving it. Jupiter warns that fast-moving technology companies that want to control the billing and payment process are poised to take over the online financial aspects of that customer relationship. The combined potential of EBPP and online banking provides Internet-savvy financial institutions not only with the opportunity to reduce servicing costs and expand existing relationships, but also the opportunity to generate incremental revenue. With its current low level of adoption, EBPP will grow more rapidly than either online banking or online shopping over the next five years. EBPP adoption will take off quickly in 2001 doubling in volume in the next two years. In 2003 the ability to view and pay bills online will, for the first time, become more popular than simply conducting online payment of bills that arrived via traditional methods of delivery.
Electronic Bill Payment and Presentment Households
(In Millions) 1999 2000 2001 2002 2003 2004 2005
US EBPP Households 0.1 0.7 2.8 6.8 15.2 25.8 40.2
Source: Jupiter Internet Financial Services Model, 5/00 (US Only)
Capital One and iWon.com announced Tuesday they are launching the ‘iWon-Capital One’ credit card. The program, scheduled to launch later this summer, will enable iWon cardholders to earn additional entries into iWon’s daily sweepstakes. Cardholders will be able to earn 50 entries per transaction (up to 500 per month) into iWon.com’s monthly $1 million sweepstakes and annual $10 million sweepstakes. Launched 10 months ago, iWon gives away to users, $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon.com users earn entries with practically every click. To date the CBS-funded iWon, has given away more than $22 million in cash prizes.
NextCard continues to dominate credit card marketing on the Internet. For the week ending June 4, banners ads for the ‘NextCard VISA’ reached 19.9% of the at-home audience and 23.8% of the at-work audience. Nielsen/NetRatings reported that nearly 80 million NextCard ad impressions were delivered to at-home users while more than 52 million impressions were delivered to at-work users. Among the top banner ads for the week of May 29 – June 4, were ads for Providian’s ‘GetSmart’ and ‘Aria’ products. Nielsen says the universe of at-home users is now 135 million while the number of at-work users totals 34.1 million. The average click rate for top banners is now 0.29% for at-home users and 0.23% for at-work users.