The banking and payment sectors in the Asia Pacific region
continue to migrate from magnetic stripe-cards to chip- or smart
card-based cards. Companies now have to attempt to make optimal use of
the infrastructure they have invested in to break even or make profits.
Although no clear post migration “killer application” has been developed
yet, the financial card industry is definitely moving toward
convergence. For most countries in the Asia Pacific, ATM, debit, credit,
loyalty and transit applications are some applications that are
expected to appear on a single card. Frost & Sullivan has launched a
research service that provides data and analysis on the Asia Pacific
banking and payment sector. It provides rapid updates, forecasts, and
estimates on several markets such as banking cards, payment cards,
banking terminals and payment terminals in Japan, South Korea,
Malaysia, Taiwan and Thailand. It enables companies to align their
positioning strategies to benefit from the changing sectors and obtain
maximum return on investment.