Despite the economic downturn, 51% of Americans are planning a vacation this summer, of which 73% of affluents and 83% of young professionals are planning a getaway. The average vacationer plans to spend an average of $1,000 per person on summer travel-$4,000 for the average family of four, $4,800 among young professionals and nearly $6,400 among affluents. This, according to the latest American Express “Spending & Saving Tracker”- a sample of 2,000 adults- also shows while family trips will be most popular (52%), other vacation types include couples trips (26%); Trips with friends such as âgirlfriend getawaysâ and âmancationsâ (10%); âstaycationsâ (11%); Experiential or adventure vacations (7%); Educational vacations (4%); (89%) will stay within the U.S., with destinations in the South (31%) and Northeast (29%) being the most frequented. A significantly smaller percentage of consumers (16%) plan to travel outside of the U.S., primarily to the Caribbean (6%), Canada (5%), and Europe (4%). Affluents (19%) are more likely to venture outside of the U.S. and young professionals (29%) are twice as likely as the general population to do so. Among the general population, affluent, and young professionals, 80% have a strategy to reduce the cost of their summer vacations.
SAVING STRATEGY GEN/AFF/YOUNG
Driving, not flying 33% 28% 33%
shorter stay 30% 24% 31%
spending less 27% 25% 31%
bargain-hunting 24% 31% 42%
Using point/reward 20% 26% 21%
Off Season Travel 13% 11% 22%
Downgrading 12% 7% 17%
SOURCE: AMEX