American Express and Universal Studios Expand Partnership
Universal Studios and American Express announced an expanded multi-year agreement that brings the strength of Universal’s theme parks and filmed entertainment together with its brand to create exclusive consumer benefits and experiences. Also allowing AmEx to acquire new Card Members directly through Universal theme parks and websites, this expanded partnership presents new and innovative marketing opportunities for both companies. The partnership will now include marketing opportunities that leverage Universal Pictures’ retail partners, consumer licensing and digital media platforms on a global basis. The partnership will continue to set the stage for ongoing offers and promotions for anyone holding an American Express Card, ranging from discounts at the theme parks to special once-in-a-lifetime entertainment experiences.