TNB Card Services, the electronic payments processor for credit unions, works with credit unions of all sizes to help develop and implement effective cross selling strategies. Moderate size credit unions that invest in employee training and cross-sell their card products within the branch can see rapid growth in the number of new card accounts acquired. For Harris County Federal Credit Union of Houston, an investment in employee training coupled with an in-branch promotion in mid-2009 paid off by boosting its new card accounts 383 percent over the same time period a year earlier. Working with TNB, the $100 million credit union created an internal campaign to encourage employees to proactively reach out to members, rewarding employees with $5 for every approved card application. For the $27 million Space City Credit Union of Houston, its MasterCard Madness internal campaign was designed to challenge its staff to double their monthly average of new card accounts.
TX-based Resource One Credit Union has selected TNB Card Services as its electronic payments processing partner. The $300 million credit union will move its PIN and signature debit card processing to TNB, as well as tap TNBâs payments experts to develop a new credit card program for its members. For first-time cardholders, a âMy Life My Moneyâ branded card will be created, which will add to the credit unionâs product portfolio targeting members in the 18-to-34 age range. A Resource One branded credit card will also be developed for the credit unionâs general membership, plus an Executive Suite card targeting business members. Resource One will move more than 40,000 debit cards to TNBâs processing platform in order to improve processing efficiency, increase revenue, and mitigate risk. Resource One will also leverage TNBâs instant issuing capabilities to eliminate the need for cardholders to wait for their plastics.
TNB Card Services has signed a processing agreement with ND-based Town and Country Credit Union’s $4.5 million card portfolio.
The $210 million credit union is the third largest in North Dakota. The agreement includes TNB’s innovative “VIP CardStation” and
“VIP Portfolio Pro”, part of its “VIP Solutions” portfolio management tools. With these capabilities, Town & Country CU will be able to internally manage daily monetary adjustments, including fees, balance transfers, and routine cardholder account updates. Management will also have access to reports related to settlement, collections, and delinquencies; this will enable them to better evaluate card performance, identify revenue opportunities, and spot portfolio trends. TNB will also take over the management of Town & Country CU’s back office cardholder operations, allowing the credit union to offer 24/7 cardholder support. TNB will also work with Town & Country to develop strategic promotions, as well as offer “Rewards2U” for its Platinum cardholders, to drive increased usage and acquire new cardholders.
TNB Card Services has partnered with WY-based Western Vista Federal Credit
Union to develop a stronger credit card program. The $110 million, 10,500 member strong
credit union has entered into a seven-year agreement
with TNB to manage the processing of its credit card program. Using
TNB’s VIP CardStationTM and VIP Portfolio ProÂ®, Western Vista will be
able to easily update cardholder records as well as identify revenue
opportunities and portfolio trends that will enable it to proactively
manage and market its card program more efficiently.
TNB Card Servicesâ has launched the Advanced Marketing Portal to offer
credit unions the ability to
customize pre-designed promotional materials. AMP is free to all of
TNBâs clients and is designed specifically to help
credit unions efficiently and effectively manage marketing promotions to
attract new cardholders and grow their existing portfolios. AMP
eliminates the manual tasks involved
in creating and managing a card promotion. Credit unions simply login to
AMP through TNBâs secure client center website to enroll in a promotion
and begin designing promotional materials. As each custom element is
added to the promotional piece, the creative image is refreshed and
displayed on the userâs computer screen, making it easier to review and
approve creative materials. With AMP, credit unions can effectively
entire marketing campaign from start to finish â including enrollment in
a campaign, design of the creative, proofing and approval of creative
materials and monitoring the status of each step in the development of
MN-based Anoka Hennepin Credit Union has sought a TNB card-processing
partnership following its 2008 merger, after which the CU was managing
two separate credit card portfolios processed on different platforms.
The partnership with TNB is meant to help streamline card operations and
position the the $160 million credit union for growth. A TNB evaluation
has yielded recommendations for card products, pricing, and marketing
promotions that will give the credit union the tools to drive growth.
These recommendations include the “MasterCard Family Account” to reach a
larger member base and build a relationship with a memberâs entire
family and TNBâs “Design It! Photocard” personalization tool for
members. Anoka Hennepin Credit Union will convert approximately 3,500
card accounts with balances of $4.2 million to TNB to grow the portfolio
15% in new cardholders and balances within two years following the
NJ-based XCEL Federal Credit Union of has switched its card processing
to TNB Card Services.
XCEL is in the process of changing over its 2,500 credit card accounts
As the credit union moves its program to TNB, it will take advantage of
portfolio consulting expertise, so it can determine the best approach to
its rates, rewards and marketing. XCEL Federal Credit Union, with
assets of more than $105 million and 15,000 members serves
primarily employees of the Port Authority of New York and New Jersey, as
well as a
number of federal government agencies. It has offices in Manhattan and
in Jersey City.
The $165 million Olean Area Federal Credit
Union in Olean, New York, is partnering with TNB Card Services to turn a
one-dimensional card product into an optimized and diversified card
program. The credit union will convert the processing of its $3.5
million card portfolio to TNB later this year.
Olean Area FCU, with more than 18,000 members, expects to increase card
penetration, expand and solidify relationships within its member base,
and broaden its member benefits, by leveraging TNBâs robust processing
platform. The credit union will institute risk-based pricing and add a
Platinum card, a business card offering, as well as TNBâs Rewards2U^Â®
âTNB not only has the experience and tools to help us grow, but weâll
have a dedicated support team to advise us on ways to enhance our card
products,â said Brian Snyder, vice president of lending for Olean Area
FCU. âTNB will help us develop a strategic plan through its consulting
effort, which will help us determine how to best grow the portfolio.â
Snyder added, âWeâre especially looking forward to being able to market
our card via TNBâs marketing campaigns, which will help drive awareness
and usage of our credit card.â
Olean Area FCU is a community chartered credit union with two branches
serving the city of Olean and surrounding areas, including more than a
dozen New York townships.
Credit unions are moving their card processing to TNB Card Services in
record numbers. TNB now serves more than 550 credit unions and processes
more than two million card accounts annually.
About TNB Card Services
TNB Card Services, owned and directed by credit unions since 1976,
provides electronic payments processing for credit unions nationwide.
Serving more than 550 financial institutions of all sizes and managing
more than 2 million cards, Dallas-based TNB enables credit unions to
enhance member loyalty through credit union-branded card products.
TNB Card Services has revitalized the card program of NJ-based First
Financial Federal Credit Union
TNB developed and recommended a revitalization plan, with strategies
designed to increase
usage and drive interchange income, a key goal for the credit union.
First Financial introduced a Platinum card to attract new cardholders,
along with TNBâs “Rewards2U” loyalty program. Within 24 months of
Platinum card, First Financial grew its active cardholder base 27%, to
nearly 7,000 card accounts, and began aggressive marketing to make its
first choice for cardholders. In 2008, it executed more than a dozen of
marketing campaigns, yielding more than $3 million in outstanding
brought the total balances outstanding to more than $17 million, a 39%
since its 2006 conversion to TNB.
MN-based Minnco Credit Union has selected TNB as card processor. One of
Minncoâs priorities as it partners with TNB is to offer a
full-featured rewards program for members, moving beyond the one percent
cash back reward it has
been offering. In addition to embracing TNBâs “Rewards2U” program,
Minnco will also
work with TNBâs experts on portfolio consulting, so the credit union can
determine both the optimal pricing strategy for the card program as well
as the best products. Minnco is a $150 million credit union with more
than 21,000 members.
TNB Card Services has become the card processing partner for OK-based
Communication Federal Credit Union. Among Communicationâs plans are
consolidation of its card products into gold and
platinum offerings only, with risk-based pricing and rewards for
platinum cardholders, increased promotions, and use of TNBâs management
“VIP CardStation” and “VIP Portfolio Pro”. Communication FCU has 49,000
members and $574 million in total assets.
Elan Financial Services will acquire the TX-based Town North Bank Nevada
agent credit card issuing assets, subject to regulatory approval. While
TNB is selling the agent financial institution assets, they remain
committed to focusing on their core business of helping credit unions
manage and grow their card programs through their card processing
operation, TNB Card Services. Elan will become the new issuing partner
to the 168 credit unions representing TNBâs former agent issuing
partnerships. Elan is the nationâs leading provider of complete
outsourced solutions, focused on payments and ATM and debit card
processing for financial institutions. Elan has partnered with credit
unions for nearly 40 years and has agent issuing relationships with more
than 350 credit unions.As a card issuing partner, Elan offers credit
unions the behind-the-scenes support and structure for credit unions to
offer a robust credit card program to their members. Elan also focuses
on offering a robust rewards program, including cash rebates, travel,
and merchandise, allowing credit unions to better compete with the
largest financial institutions. Town North Bank holds assets of $1.3