The NFC Forum and WIMA announced a call for entries to “Tap Into Innovation: NFC Global Competition 2012,” recognizing the development and deployment of innovative and exemplary NFC solutions. Co-sponsored by the NFC Forum non-profit industry association that advances the use of NFC technology and WIMA, a worldwide event dedicated to NFC technology, the competition is expected to attract global entries spanning a diverse range of applications and industries. NFC has already sparked breakthrough innovations in areas such as access control, gaming, healthcare and wellness, hospitality, loyalty, marketing, mobile payment, mobile social media, online banking, pairing of consumer electronics devices, and retail. Categories include Best Innovative Solution for the entry that uses NFC technology in the most inventive way to address a market, business, or consumer need; Best Business Viability for the entry that offers an NFC solution with the most commercial potential; and Best User Experience for the solution that best leverages the power, ease, and convenience of NFC technology. First-place winners will receive a Global Competition trophy and all nine finalists will receive a certificate of commendation.