TrialPay & Visa
TrialPay, a privately held company with an offers platform that connects merchants with millions of consumers through targeted promotions is being acquired by Visa.
Visa to integrate TrialPay Technology
Visa acquired a license that will enable us to integrate TrialPay technology into the Visa platform. TrialPay will be joining the Visa team as full time employees to help accelerate the development of a loyalty and offers platform. Eight years ago, TrialPay pioneered the concept of transactional advertising-placing relevant offers around online transactions, and using transactional data to show the most relevant offers and ads to consumers. To date, half a billion consumers have used TrialPay, generating hundreds of millions of new transactions for merchants big and small. The engaging TrialPay technology is the engine that served up the offers and ultimately led to these transactions. Visa invested in TrialPay three years ago and has helped TrialPay grow. TrialPay itself will remain independent, with no interruption to any of its services.
Leading Brands Converge at CashStar Roundtable
Experts across the retail, restaurant, payments and digital marketing industries will come together at CashStar’s 2013 Retailer Roundtable to discuss the near- and long-term impact mobile technology and the convergence of offers, payments, and loyalty will have on their businesses. More than 20 major brands will attend, along with CashStar partners, including Bridge2 Solutions, First Data Corporation, and RewardsNOW. Discussion will include the transformation of gift cards into mobile, reloadable payment cards that foster increased engagement and spending; the transformation of retailer apps into mobile wallets, driven by consumers’ desire for convenience and smartphone adoption; and the transformation of gift cards – as well as coupons, offers, and loyalty points – into different forms of Branded Currency, and the implications of their convergence on consumer purchase behavior.
CashStar Growth Attributes New Retail Brands
CashStar digital gifting and incentives continues its momentum and record growth as the company powers into 2012. CashStar grew more than 400 percent during the past year, more than doubled its retail brand partners and now drives the majority of retailers’ digital gift card programs in the U.S. Its retail network includes more than 250 brands such as QVC, Best Buy Canada, T.G.I. Friday’s, Aéropostale, Groupon, P.F. Chang’s, Lettuce Entertain You, Mandarin Oriental and more. Also, the company announced Alex Rampell, TrialPay co-founder and CEO, to its Board of Directors.
BOKU PAYMENTS
Online mobile payments are gaining momentum merchants and publishers who sell digital goods and services globally. San Francisco-based BOKU reports it is going live in the next week with its payment service in Indonesia, New Zealand, Slovenia and Taiwan, bringing the company’s global reach to 55 countries. Since its launch last summer the company has over 1,000 customers that use BOKU as their mobile payments provider of choice. The bank-grade payment service allows over 1.8 billion potential consumers to shop online and purchase virtual goods and digital content easily and securely using their mobile phone.
BOKU is funded by Benchmark Capital, Index Ventures and Khosla Ventures.
BOKU Mobile Payments Expands to 55 Countries
Online mobile payments are gaining momentum merchants and publishers who sell digital goods and services globally. San Francisco-based BOKU reports it is going live in the next week with its payment service in Indonesia, New Zealand, Slovenia and Taiwan, bringing the company’s global reach to 55 countries. Since its launch last summer, the company has over 1,000 customers that use BOKU as their mobile payments provider of choice. The bank-grade payment service allows over 1.8 billion potential consumers to shop online and purchase virtual goods and digital content easily and securely using their mobile phone.
BOKU is funded by Benchmark Capital, Index Ventures and Khosla Ventures.
Alternative Payments – Payment Piranhas?
New research shows that alternative payments may capture nearly $8
billion of this year’s $35 billion online holiday shopping. The study
suggests that a new wave of alternative payments firms will continue to
emerge, further eroding traditional credit card usage online, but
preserving the role of financial institutions in payment transactions.
Javelin Strategy & Research says three emerging alternative payment
methodsâ eBillme, NACHA SVP and Moneta Value â leverage familiar
consumer processes and provide value to financial institutions by
enabling FI control over the transaction. Also, credit card issuers can
supplement slowing credit card volume with prepaid products and
store-branded and private-label credit cards are projected to have solid
growth, based on consumers migrating purchases from in-store to online.
Javelin noted that the overall projected growth for online payments is
expected to reach $148 billion in 2008, climbing to $268 billion by 2013.
Zipidee Integrates the TrialPay Payment Option
Zipidee has partnered with payment provider TrialPay to offer alternative online payments. Zipidee has integrated the TrialPay payment option into its e-commerce platform which dramatically boosts conversion rates by ensuring that every customer can find an offer that compels him or her to complete a transaction. For example, if a customer cannot be convinced to pay for a video, he or she could buy clothes from a premier retailer, sign up for monthly magazine subscription or sign up for a credit card, and get the video for free. The advertiser pays a bounty that equals or exceeds the video merchant’s regular price, creating a profitable transaction out of a stalled or abandoned cart. Using TrialPay, Zipidee merchants generate revenue from lost or unlikely transactions and customers get a free product when they complete an advertiser offer from one of their favorite brands.