HSBC customers can now donate through ATMs
HSBC and first direct customers can now donate vital funds to the Disasters Emergency Appeal DEC East Africa Crisis Appeal via their 3789 ATM machines nationwide. This brings the number of charities benefitting from this service through the bank’s ATM’s to seven. Last year over GBP341,623 was donated through the HSBC’s machines including GBP121,950 to the DEC Haiti appeal. This year GBP68,539 was donated to the British Red Cross Japan Tsunami Appeal alone. Gift Aid is an easy way for charities to increase the value of gifts of money from UK taxpayers by claiming back the basic rate tax paid by the donor. It costs the donor nothing, but as long as they are a tax payer, they could effectively increase the total amount they are donating to their charity of choice.