The Western Union Company announced a film partnership deal with 20th Century Fox for its animated feature RIO 2. Western Union saw the partnership with RIO 2 which has a roster of beloved characters, a stellar cast, a rich and vibrant soundtrack, and is a sequel to the original smash hit film, as an opportunity to create a unique partnership between two iconic brands centering on a common theme in a fresh and creative venue. The partnership expands consumer reach for both companies with a collaborative global marketing campaign. The collaborative global marketing campaign with 20th Century Fox includes TV advertising, print, point of sale, online, out-of-home, and social media, with a consumer scratch and win game in the US.