Paragren Technologies today announced the forthcoming release of version 2.5 of its One-By-One® suite of marketing software for customer-centric, one-to-one marketing. One-By-One is an integrated suite of applications designed for the tactical and strategic marketing needs of Fortune 1000 organizations in a variety of highly competitive industries such as communications, financial services, retail and energy. Scheduled for a 1Q99 release, One-By-One v.2.5 gives businesses enhanced capabilities to discover, establish and grow profitable customer relationships through optimized relationship marketing.
âHigher costs and increased competition are fueling a heightened focus on gaining better insight and the real-time intelligence that can have a dramatic impact on marketing programs,â explains Dan Lackner, Paragren’s chief operating officer. âCompanies are asking for relationship marketing solutions that offer increased flexibility and power. Weâve responded to this need by providing leading-edge, high-performance tools that let users further automate the marketing process for optimal results.â
Paragrenâs One-By-One suite of marketing applications empowers marketers to execute targeted customer acquisition, expansion and retention strategies. The suite comprises Data Discoverer for integrating exploration, analysis and data mining; Campaign Manager for planning and designing customer acquisition and retention programs; and Interactive Marketer for real-time, one-to-one marketing execution.
Version 2.5 provides users with more options to explore, analyze and model customer data from within the Data Discoverer module. Users will now have access to an increased number of statistical and data mining packages. Using Data Discoverer, marketers can select data from the customer data warehouse using a variety of techniques (random, every Nth, etc.), create a list and automatically load the information into the data analysis tool of choice for further exploration. With version 2.5, users can build predictive models using programs such as SAS or SPSS, and then use those models to score the database either on a scheduled basis, or dynamically in real-time. These scores can then be used for sophisticated customer analysis, as well as for creating segments for marketing campaigns designed within the Campaign Manager module.
Automatically scoring and deploying predictive models in real-time within a campaign significantly reduces the time and effort required for marketers to implement campaigns, tailor marketing efforts for specific customers, and adjust strategies to respond to changing market conditions. In addition, by scoring the database dynamically, users can use less storage space and avoid the lost processing time and inconvenience involved in accessing scores stored in the database.
One-By-One v.2.5 empowers businesses to implement enterprise-wide customer contact strategies that are consistent with the overall corporate strategy. By coordinating contact attempts for the same customer across different groups in the organization, businesses can avoid customer fatigue, prevent contradictory messages and leverage controlled, focused contacts to optimize the customer relationship and improve the bottom line.
âConsumers are being inundated with marketing messages through a variety of channels…direct mail, telemarketing, and now the Web,â continues Lackner. âUnfortunately, many of the messages perpetuate existing bad habits, like over investment in unprofitable segments. Even worse, many messages are contradictory. Enterprise-wide contact planning enables marketers to intelligently plan their investment in consumers ahead of time, and execute a stream of contacts designed to maximize overall corporate objectives.â
With version 2.5, users can set contact quotas, determine the expected benefit from each customer contact and then prioritize individual marketing campaigns based on those quotas and expected benefits. Also, One-By-One v.2.5 provides users with increased power and flexibility to plan, create and deploy automated longitudinal, or cascading, campaigns in which the next promotion depends on response to a prior promotion. Users can use decision tree logic to specify the base offer and all subsequent cascading offers. The offers can depend upon elapsed time, response or non-response to the base offer, past customer behavior/attributes as well as unexpected events. By establishing an enterprise-wide customer contact strategy and developing automated cascading campaigns to support that strategy, marketers can gain greater control over the marketing process while addressing each individual customerâs needs. Because the process is automated, marketers can run campaigns more efficiently and with minimal effort, knowing that each contact within the campaign is designed to optimize the customer relationship while respecting the individual.
One-By-One v.2.5 provides users with a visual diagram that maps a campaignâs structure. Users can create campaigns within the visual view using point-and-click and drag-and-drop technology to assemble the components, of a campaign. In addition, users can use the visual view to look at previously created campaigns. Because users can see a campaign in a diagram format, they can quickly and easily check the logical flow and structure of a marketing effort and make immediate corrections using the drag and drop features, thereby improving the campaign planning process and reducing the time and effort involved in setting up a campaign.
One-By-One v.2.5 includes new reporting capabilities that allow users easily view all campaign activity in one chart. Users can view campaigns that are scheduled to run on a yearly, quarterly, monthly, weekly or daily basis. Also, a report specifying all properties of a campaign, such as offers, segments, seed names, kick-off/close dates and waves, will be available. For more information send e-mail to [email protected], or call 888-420-4213 or 703-995-1878.
Headquartered in Reston, Virginia, Paragren Technologies, Inc. is the leader in Enterprise Relationship Marketing, helping businesses discover, establish and grow profitable customer relationships. By integrating innovative software, customer and market intelligence, and real world expertise, Paragren provides an optimized relationship marketing solution. The One-By-One® software suite, enhanced with professional services and unique consumer purchasing data, empowers marketers to execute complex marketing programs — quickly and easily. Paragren is a wholly owned subsidiary of APAC Customer Services. Additional information is available at [www.paragren.com.]
Founded in 1973 and headquartered in the Chicago suburb of Deerfield, Illinois, with corporate offices located nationally and internationally, APAC Customer Services provides clients with end-to-end solutions for one-to-one success. Today with 87 customer contact centers with more than 20,000 employees, APAC is one of the largest and most technologically advanced providers of customer acquisition and customer care services. The company’s Web site address is [www.apaccustomerservices.com]