Michael Waltrip Racing Teams CardStar on Mobile App
Michael Waltrip Racing (MWR) has teamed up with CardStar from Constant Contact to give key sponsors and NASCAR partners an easy way to reward loyal fans through the CardStar app. MWR has a perfect opportunity to reach fans with targeted content and promotions through their smartphone. Race fans can become an MWR Insider anytime by downloading the CardStar app and the MWR Insider Card. The card gets them access to MWR merchandise and exclusive offers from partners and sponsors, like Aaron’s, 5-Hour ENERGY, and Monte Carlo Resort and Casino, right from their phone. The program will also drive foot traffic through geo-fencing capabilities that push special offers directly to the phones of consumers who are near participating local businesses. CardStar’s free mobile loyalty application is available on all major mobile platforms. CardStar has more than 3 million active users, and with users in all 50 U.S. states and 173 countries worldwide.