Michael Waltrip Racing (MWR) has teamed up with CardStar from Constant Contact to give key sponsors and NASCAR partners an easy way to reward loyal fans through the CardStar app. MWR has a perfect opportunity to reach fans with targeted content and promotions through their smartphone. Race fans can become an MWR Insider anytime by downloading the CardStar app and the MWR Insider Card. The card gets them access to MWR merchandise and exclusive offers from partners and sponsors, like Aaron’s, 5-Hour ENERGY, and Monte Carlo Resort and Casino, right from their phone. The program will also drive foot traffic through geo-fencing capabilities that push special offers directly to the phones of consumers who are near participating local businesses. CardStar’s free mobile loyalty application is available on all major mobile platforms. CardStar has more than 3 million active users, and with users in all 50 U.S. states and 173 countries worldwide.
MasterCard Worldwide and Barclaycard US have re-launched their
rewards card program with Best Western International. Cardholders can
now earn five Best Western Rewards points, up from the 3.3 points earned
previously for every $1 spent at Best Western and one point for every $1
spent away from Best Western. The Best Western Rewards program also
features unique point redemption options in addition to hotel stays such
as gift cards, Best Western Travel Cards, dining rewards, theme park
awards, gas and auto rewards such as car rental certificates and
charitable contributions. In addition, the card program now features
other World MasterCard benefits, such as up to 5,000 bonus points for
balance transfers for new cardholders; 0% on balance transfers for the
first six months for new cardholders and exclusive point redemption
discounts and offers. Travelers who sign up for the card and use it once
will receive 16,000 bonus points, which is enough for a free nightâs
stay at roughly half of Best Westernâs 2,200 North American hotels. In
addition, cardholders who use the card for $6,000 in purchases within a
calendar year will earn an upgrade to Elite status in the Best Western
Rewards program, which entitles them to at least a 10% point bonus on
all Best Western hotel stays.
Best Western Rewards loyalty program members are getting a head start on paying for
their summer vacations. AIR MILES reward miles collectors residing in Canada who complete two
stays at any Best Western hotel in Canada, the United States or the
Caribbean Islands between April 4 and June 20 will earn 40 bonus AIR
MILES reward miles. Members registered for the promotion who also
complete one qualified stay between June 21 and August 31 will earn an
additional 80 bonus AIR MILES reward miles. Bonuses are in addition to
the 20 reward miles they already can earn on each stay. Best Western has more than 4,000 locations in 80 countries.
Now through May 30, Best Western Rewards loyalty program members who stay two times will earn a $50 Best Western Travel Card for use like cash at any of the chainâs 4,000 global hotels. Best Western is also offering a 250-point bonus for those who book their stays on www.bestwestern.com and a 1,000-point bonus for those who pay for each of their qualified stays with the Best Western Rewards MasterCard credit card. Elite members of Best Western Rewards who register and complete two qualified stays during the promotional period also are automatically entered into a sweepstakes to win 100,000 Best Western Rewards bonus points. Members also have the option to complete two stays at any Best Western hotel during the promotional period, and an additional stay over the summer, to earn 1,250 Bonus Aeroplan Miles. On top of the 250 miles they already earn on each stay, this option offers a total of 2,000 Aeroplan Miles after with just three stays.
MBNA America said Wednesday it has begun its seventh year issuing the official ‘NASCAR’ credit card. As the official credit card issuer of NASCAR since 1993, MBNA currently has more than 1.5 million NASCAR-related cardholders among more than 300 affinity groups. MBNA also signed a multi-year agreement to become a principal sponsor of Joe Gibbs Racing. MBNA sponsors two NASCAR race weekends each year in Delaware: the spring MBNA Platinum 200 and 400 and the MBNA Gold 200 and 400 in the fall.
MBNA announced Friday that it has acquired the endorsement of baseball great Nolan Ryan for a new ‘Preferred’ and ‘Platinum’ credit card program. The endorsement of Nolan Ryan, the all-time strike-out leader in Major League Baseball, complements and enhances the existing credit card programs that MBNA has with the Texas Rangers and Major League Baseball. MBNA issues credit cards featuring baseball’s consecutive game recordholder Cal Ripken Jr., hockey star Mario Lemieux, 1996 Formula One World Champion Damon Hill, golf professional Nancy Lopez, and 46 NASCAR drivers, including Jeff Gordon, Dale Earnhardt, and Darrell Waltrip.