Tag Archives: wyclef

MasterCard Advertising

MasterCard confirmed it will advertise on this week’s Academy Awards broadcast for the first time. The sold-out Oscar event is the second most watched telecast in the USA with an average of 45 million viewers and is considered the “Super Bowl for Women.” MasterCard will use the event to launch two new spots. As part of its “Priceless” campaign, MasterCard will air one spot titled “Running Errands,” which features the brand’s debit card product, and a second spot titled “Pets,” a brand spot recently filmed in London, England. In “Running Errands,” featuring the MasterCard Debit Card, a determined mother is racing through the streets in an effort to equip her son (who is on his way to school) with the supplies he needs. By using her debit MasterCard instead of checks, she is able to accomplish her errands faster and with fewer hassles, all before her son gets to school. The “Pets’ commercial is set to the tune, “I Gotta Be Me,” recorded by artist Wyclef Jean, and highlights owners’ special affection for their dogs. The brand spot highlights MasterCard’s assistance in helping owners get everything they need for man’s best friend, whether the dogs are getting into trouble or just being themselves. The ads will be supported ad buys in related shows such as the Barbara Walters Oscar show and the arrival and post-Awards show.