American Express Partners to Launch Zynga Serve Rewards
American Express and Zynga social games services partnered to launch the Zynga “Serve Rewards” digital wallet. Offering the prepaid card market a unique service with in-game incentives for everyday spending, Zynga “Serve Rewards” phased program offers participants the ability to plant an interactive Serve Money Tree for virtual awards redemption. Users just register for the Zynga Serve Rewards program to receive a Zynga Serve co-branded prepaid card in the mail; add money to the Serve account through any funding source including a bank account, debit card, credit card, or cash using a GreenDot MoneyPak; activate the Zynga card online or by calling the activations line and use it everywhere American Express® Cards are accepted in the U.S. for purchases and receive online, in-game rewards in real time.