MasterCard Names New Chief Marketing Officer

Alfredo Gangotena has been appointed Mastercard CMO. Most recently having served as the Global Products and Solutions lead for MasterCard in Europe, Alfredo will oversee Mastercard’s advertising, sponsorships, promotions, research, insights and digital marketing initiatives. He served as the Global Products and Solutions Lead for MasterCard in Europe where he coordinated plans for product development, sales, marketing, communications and MasterCard Advisors. Previously, he was General Manager, Continental Europe and General Manager, Asia-Pacific, Middle-East and Africa. Prior to joining MasterCard, Gangotena was CEO of Priceline.com in Asia/Pacific where he gained valuable online marketing experience. He holds a Master of Science degree in Mechanical Engineering from the University of Wisconsin, Madison, in the United States and is a graduate Engineer from Ecole Centrale Paris, France.

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CELENT ANALYST

Financial consultant Celent has hired Zilvinas Bareisis is a senior analyst within Celent’s banking group and will be based in London.
His research focus is on payments, particularly
cards, processing, and innovative retail and corporate payment propositions.
Bareisis has 14 years of management consulting experience serving
leading international banks, insurance companies, and other financial
services organisations in Europe, US, the Middle East, Russia,
Australia, and Asia . He advised senior client executives across a broad
range of business issues, from strategy development to operational
improvement initiatives. Before joining Celent, he was a
principal at Oliver Wyman Financial Services, and he has also worked at
Diamond Management and Technology Consultants and Cambridge Technology
Partners. Bareisis has an MBA from Carnegie Mellon University and MSc in
Applied Mathematics from Kaunas University of Technology.

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TNS Showcases Payment Solutions at ETA Expo

Transaction Network Services is presenting four key payment solutions at this year’s Electronic Transactions Association Annual Meeting and Expo. TNS’ Secure SSL Gateway supports all types of card payment transactions and enables users to access the global TNS Secure Payments Network, while the new TNS ePayment Gateway makes the company’s proven global card-not-present platform available in the US for the first time. Completing TNS’ gateway portfolio is Synapse, a leading wireless payment gateway, offering tremendous reliability and security within TNS’ PCI certified processing environment. TNS’ Managed POS Encryption solution dramatically simplifies PCI compliance requirements for merchants by removing in the clear cardholder data from within store payment networks.

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NEW PAX VP

E-payment terminal provider PAX Technology has appointed
Chase Oelkers, as Vice President of Regional Sales and Business Development. He will be responsible for driving sales and certifications regionally with a strong focus on processors and ISO’s.
Oelkers held a range of key sales appointments within the POS terminal hardware space including; Vice President, Acquire Business Development, Vice President – Major Accounts and National ISO Sales Director and has also coordinated CLASS A certifications with Chase Paymentech, Heartland Payment Systems and TSYS. Oelkers also spent 5 years with First Data Merchant Services and served in the following key positions; Client Business Director, Regional Sales Manager, National Sales Trainer and Account Executive.
He holds a BS in Communications from the University of South Florida. PAX officially opened its first U.S. office in September 2008 with headquarters in Atlanta, GA.

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Consumer Opposition To Rewards Caps Is High

The widespread practice of capping the amount of rewards that can be earned on a credit card diminishes their appeal to consumers, even though most consumers are personally unaffected. Only a small fraction of cardholders who get points, miles or cash back from their credit cards spend enough to hit the earnings cap, yet they still object to the concept of limitations. According to Auriemma Consulting Group (ACG), Credit card issuers who try to restrict their exposure to a handful of ultra-high spenders are thus limiting their appeal to the mainstream consumers they seek to attract. Other aspects of design that may affect the rewards program’s appeal without major impact on the P&L.

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Discover U.S. Spending Monitor Falls 1.5 points to 85

The Discover U.S. Spending Monitor fell 1.5 points in March to 85(out of 100) while 49% of consumers felt economic conditions were worsening in March, 3 points worse than February, and those who felt their finances were getting worse also climbed 1.5 points. Most seen among families, married couples with children at home showed a 6-point increase in the number who felt economic conditions were worsening and a 3-point increase in the number who felt their finances were getting worse. However, for the second straight month and only the second time since May 2009, less than 50 percent of consumers plan to cut discretionary spending in the month ahead. March saw a Monitor-high 57% of consumers planning to keep their spending flat in the month ahead, tying last month’s record. They do plan to increase spending, however, on going out to dinner or the movies (up from 6 to 8%); making home improvement purchases (up from 12 to 14%); Spending on vacations or furthering their education (from 10 to 12%); and 26% of consumers anticipated spending more on gas, groceries or their mortgages, also unchanged from last month. Meanwhile, 57% continue to rate the economy as poor, unchanged from February, while 62% of married people with children currently rate the economy as poor, an increase of 3 points from February.

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RK Hammer Ranks Agent Card Performance

There is a wide spread between various agents’ card performance ragarding new credit card accounts generated per branch each month and year. The “2009 R.K. Hammer Agent Bank Card Performance Model” shows the bank card performance categories are “Weak Performers,” and “Medium Performers,” and “Best-in-Class”. The 2009 Weak Performers (bottom 35% of All Agent Bank card programs) are characterized by 72-84 or less new accounts per year per Branch; no card sales incentives for the retail branch sales staff; limited new card account/activation performance reporting at the employee/branch level; emphasis on other branch retail product sales viewed by employees as a higher priority. The 2009 Medium Performers are characterized by 108-120 new accounts per year per Branch; some incentives for branch personnel, but distribution often discretionary by the branch manager; better new card account/activation reporting down to the employee level, not less than quarterly; continuing emphasis on new card account sales by branch sales staff. Meanwhile the 2009 “Best-in-Class” Performers are characterized by 144-168 or more new accounts per year per Branch; Wide variety of cash, gift, and trip incentives, changed regularly; staff-designed and implemented; Excellent monthly reporting used routinely as a management/training tool with staff; continuous training and retraining, not only on its own products/pricing, but on competitors as well; and a major focus on ”aggressive activation” of new card accounts, not just generating new account numbers.

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Hypercom To Supply Artema Hybrid Terminals to Dirk Rossmann

Hypercom Corporation has announced that German drug store retailer Dirk Rossmann GmbH has selected and will deploy 5,000 Artema Hybrid payment terminals in its more than 1,000 retail outlets throughout the country. The rollout began two weeks ago and is expected to be completed in the middle of 2011.
Some 250,000 Artema Hybrid terminals have been deployed in Germany alone. The high security product features a single slot “hybrid” card reader and secure integrated PIN Pad for magnetic stripe and chip card transactions.

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SmartCard Marketing Issues Corporate Update

Loyalty marketer SmartCard
Marketing Systems is issuing a “Quarterly Corporate
Update” press release focusing on Quarterly Revenue and Transaction Results, Company Forecasts, Corporate Share Structure
and Company Employee Status. For the first quarter 2010 the Company had a total of 57,000 transactions generating total fee’s of
$26,000.00 USD. The total remittance and Prepaid debit loads exceeded
$3,200,000.00 for the Quarter and generated and additional
$17,000.00 from the sale of debit cards and software to clients.
The current share structure of SmartCard Marketing Systems includes Authorized Shares of 200 million;
Issued and outstanding at 199 million; Restricted: 68 million (Held by Management and Directors and Free Trading Float of 131 million
The Company currently employs 5 full time
salaried employees and 6 commissioned sales representatives.

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Celent Adds Senior Banking Analyst

Financial consultant Celent has hired Zilvinas Bareisis is a senior analyst within Celent’s banking group.
His research focus is on payments, particularly
cards, processing, and innovative retail and corporate payment propositions.
Bareisis has 14 years of management consulting experience serving
leading international banks, insurance companies, and other financial
services organisations in Europe, US, the Middle East, Russia,
Australia, and Asia . He advised senior client executives across a broad
range of business issues, from strategy development to operational
improvement initiatives. Before joining Celent, he was a
principal at Oliver Wyman Financial Services, and he has also worked at
Diamond Management and Technology Consultants and Cambridge Technology
Partners. Bareisis has an MBA from Carnegie Mellon University and MSc in
Applied Mathematics from Kaunas University of Technology.

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Secure Remote Payment Council Adds New Members

The Secure Remote Payment Council trade council dedicated to the growth, development and market adoption of secure eCommerce and mobile payment methods has added four new members. Walmart has joined as a general member and also as a member of the Board of Directors. eBillme secure online payment solution provider and Net1Virtual Card mobile payments solution company have joined as Associate Members. Blyth a leading retailer recognized around the world as a leader in home expressions products, has joined as a Council Member. Membership in the SRPc is open to merchants, financial institutions, merchant processors, Issuer processors, payment brand companies, payments authentication hardware providers, payments authentication software providers, and payments consultants that do business in the eCommerce and mobile payments areas.

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PAX Technology Adds VP of Sales

E-payment terminal provider PAX Technology has appointed
Chase Oelkers, as Vice President of Regional Sales and Business
Development. He will be responsible for driving sales and
certifications regionally with a strong focus on processors and ISO’s.
Oelkers held a range of key sales appointments within the POS terminal hardware space including; Vice
President, Acquire Business Development, Vice President – Major Accounts
and National ISO Sales Director and has also coordinated CLASS A
certifications with Chase Paymentech, Heartland Payment Systems and
TSYS. Oelkers also spent 5 years with First Data Merchant Services and
served in the following key positions; Client Business Director,
Regional Sales Manager, National Sales Trainer and Account Executive.
He holds a BS in Communications from the University of South Florida.

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