SPLASHCASH

Splash Mobile Money mobile payment system provider and MoreMagic mobile
transactions provider have partnered to launch their mobile money
transfer system. Enabled by MoreMagic’s “MWallet” platform, the new
service allows Splash customers in Sierra Leone to send remittance
through their mobile phone quickly, easily, and cheaply without any need
for a bank account. Following free registration and purchasing a
“SplashCash” card, customers can send “SplashCash” to any Zain or
Africell mobile phone. “SplashCash” can then be exchanged for cash at
any agent location, which are on track to open throughout Sierra Leone
before 2010.

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Chamber of Commerce Fights CFPA Proposal

The U.S. Chamber of Commerce has launched its multi-million dollar “Stop
the CFPA” campaign to highlight the dangerous scope and proposed powers
of the Consumer Financial Protection Agency (CFPA) Act (H.R. 3126).
Through print and online advertising and television and radio airwaves
throughout the country, thanks to grassroots mobilization, “Stop the
CFPA” is intent on keeping Americans informed of how the CFPA
legislation would place crippling new regulations, increased credit
costs, and taxes on dozens of industries. the Chamber of Commerce holds
CFPA would create a sweeping, powerful new government agency to regulate
hundreds of thousands of businesses that either directly or indirectly
extend credit to their consumers or allow their customers to pay over
time with layaway plans and gift cards. The proposed regulator would
have the ability to determine what products are sold to whom, how they
are sold, and at what price.

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VIPGift Launches SCORE 2.0

TN-based VIPGift has launched “SCORE 2.0” , the Sales Channel
Optimization Rewards Engine.
SCORE, as with other VIPGift applications, creates a self-sustaining ROI
cycle by providing an efficient rewards system that encourages each
sales professional to keep an “eye on the ball.” This encouragement also
enables senior management to cost-effectively focus team attention and
engage the sales channel in new and productive behavior, particularly
during new product releases or product promotions. SCORE also fosters
constructive competition within sales teams through use of the
Leaderboard function, which publicly ties rewards to the sales
individuals who have met or exceeded the business goals designated by
management. VIPGift is a provider of corporate and consumer incentive
programs and prepaid card solutions to the Fortune 500.

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Interchange Dickering Will Hurt U.S. Consumers

The Australia experience in regulating interchange fees is being cited
as an example of the potential U.S. impact if retailers are successful
in getting the government to cut payment card fees. The Electronic
Payments Coalition says consumers would be hurt by interchange
regulation in the form of higher fees, fewer benefits, and zero savings
at the cash register. The EPA says there is no evidence that losses to
consumers have been offset by reductions in retail prices in Australia.
Neither merchants nor the Reserve Bank of Australia has
presented any empirical evidence showing the extent to which the
benefits of interchange fee reductions were passed onto consumers.
Rather, one of the main effects of the RBA’s interventions has been a
redistribution of wealth in favor of merchants. Since 2003,
when that regulation was implemented, cardholder fees have risen by 22%
for standard cards, between 47% to 77% for rewards cards, and
cardholders now pay A$480 more in credit card fees each year. The value
of rewards also fell 23% during that period. The EPA notes that since
Australia’s regulators acted in 2003, total merchant discount fees paid
by merchants have declined, but no conclusive evidence exists that lower
interchange fees led merchants to reduce retail prices for goods;
further, some costs for card users, such as annual and other fees, have
increased.

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OnPoint Community CU Opts for Tyfone

With over $587 billion in financial transactions handled by mobile
financial services around the world by 2011, OnPoint Community Credit
Union has decided to deploy the Tyfone “u4ia” mobile financial services.
Additionally, with over 60% of phones in the US have memory card slots
(close to one billion phones worldwide) as of 2009, the “u4ia” platform
will allow OnPoint to offer its mobile banking strategy with
fully-integrated mobile payments capabilities. The m-baning solution is
looking to leverage Tyfone’s professional services and deploy robust
services and NFC contactless mobile payments. Tyfone’s unique technology
integrates the Secure Element (SE), an NFC contactless chip and antenna
on standard Secure Digital (SD) memory cards, to foster a better
operator. OnPoint Community Credit Union serves over 199,000 members and
has assets of $2.8 billion.

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SECURESMS

CellTrust Corporation secure mobile messaging and applications is
expanding into Australia, New Zealand and establishing operations in
Africa from its headquarters in Nigeria. Offering its “SecureSMS
Gateway” enabling businesses to exchange critical information with
customers using mobile devices, CellTrust is able to provide end-to-end
mobile privacy through a highly encrypted, tamper-proof process.
Messages are managed and exchanged using the CellTrust’ highly Secure
Mobile Information Management platform to meet security, privacy and
compliance requirements; set aside concern of text message privacy
concern; confirm text message recipients have received and opened SMS
messages; use the same set of APIs to send both secure and standard SMS
or text messages; and remotely “wipe” the handset if ever lost or stolen.

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Aleri and Semphonic Team for CEP

Chicago-based Aleri had partnered with web analytics provider
Semphonic, a world leading web analytics consulting firm, to deliver
complex event processing (CEP) solutions that allow organizations
with online commerce and service to monitor customer behavior and
buying patterns in real-time. The Continuous Intelligence application, powered by Aleri’s CEP
technology, provides a cost-effective and superior technology for
implementing a full touch-point marketing strategy. On an Ecommerce site
or electronic transaction network, customer intentions are buried within
large volumes of fast changing live data, such as clickstreams or
purchase transactions. The benefits of implementing Continuous
Intelligence solutions based on Aleri CEP technology include increased revenue through interactive, personalized offers
representative of the immediate behavior and needs of customers across
all channels and higher customer satisfaction and reduced customer churn through
proactive problem identification and resolution.

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DELINQUENCY

Credit card delinquency (180 days+) rose 30 basis points in the second quarter and is now 70 basis points above year ago levels. Overall credit card delinquency now stands at 5.77 billion yuan or more than double the year ago figure. According to the People’s Bank of China credit card debts overdue by six months or more accounted for 3.1% of
the total outstanding credit card debt at the end of June. In the first quarter this year, credit card debt at least six months overdue rose 133% from a year earlier to 4.97 billion yuan. China’s banks had issued 162.6 million credit cards as of mid-year, up 33% from a year earlier.

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Lecere Board Adds a New Director

OR-based POS software provider Lecere has added Roger Williams,
previously with Bob Evans, to the Board of Directors.
Williams began his career in the restaurant industry while a teenager,
starting as an hourly employee with Bob Evans Farms, Inc., which owns
and operates 713 full-service restaurants and produces a complete line
of retail food products. Williams quickly rose through the ranks at the
company, first as manager of a Bob Evans restaurant, turning it into the
chain’s most profitable location. Named a vice-president of the company
at age 27, he was then promoted to head of the Bob Evans Food Products
business and then to president of the Restaurant Division of Bob Evans
Farms, Inc., retiring from the $1.75 billion company in February 2009.

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My1Stop.com Offers Special Card Deal

My1Stop.com becomes the
first online printer to offer 1000 cards in only three days for $299.
The plastic card printing featured in this offer is for 30 mil gloss
white plastic cards, printed front and back. Front side printing is done
in full photo color and backside printing is in black ink. The
combination of premium materials and laminate protection provides
plastic card buyers with an ultra durable gift card that will resist
scuffing, ink fade, scratching and peeling. Variable imaging and bar
coding is also available. This is a special offer that is part of test market by the
company, scheduled to last through December 31st, 2009.

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