One to One Marketing to Use AEIS DirectSpend

Prepaid program provider One to One Marketing
Solutions and American Express Incentive Services have entered into a licensing agreement to
grant One to One Marketing access to AEIS’ “DirectSpend” merchant
acceptance process. DirectSpend enables clients to
strategically direct cardholder spend to a selected merchant or group of
merchants and One to One will leverage DirectSpend as part of its strategy
of providing customized prepaid programs, card creation and fulfillment,
program management and win/win pricing models to its client base.

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ONE CUSTOMER-ONE CARD

Digital card designer Serverside Group has launched “One Customer-One Card”,
an integrated digital card production and marketing solution that delivers significant
savings, while satisfying the consumer demand for choice. Issuers can manage their existing card
programs at a considerable cost saving over traditional methods. They
can also launch new card programs effortlessly and at short notice. Even
very short runs can be cost-efficient, meaning issuers can now
profitably target affinity partners and co-brands that were previously
too small. The protected solution is applicable to credit, debit and gift card programs,
and enables a card to be manufactured ‘on demand’ when a customer requests
it. Serverside runs more than 700
card programs through its network of approximately 200 card issuers in
23 countries.

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OMD Names a New Director of the Visa Account

Media communication specialist OMD has hired Robert Rakowitz, previously
with Carat, as its Group Account Director for Visa.
He will be responsible for
overseeing media strategy and managing day-to-day activities across all
divisions of Visa’s account service in the U.S., from digital, broadcast
and print strategy to investment, research and strategic business units.
Rakowitz rejoins OMD after launching communications
planning from 2003 to 2005 for OMD’s Ignition group and OMD Latino. Most
recently, he held the position of SVP, Worldwide Business and Group Client
Services Director, at Carat. In that role, he led integrated teams on both
Kohler and Pernod Ricard. Prior to that, he was U.S. Strategy
Director on P&G Family Care & Pet Care at Carat, driving consumer
strategies. Rakowitz’s
experience also includes global roles with Ogilvy and Saatchi & Saatchi,
and client-side experience launching the Starbucks brand in Spain.

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Towergroup Analyzes the Financial Meltdown

The TowerGroup has release a new report, “A Bumpy Flight, Landing, and
Takeoff for the Financial Services Industry”, that states the industry must
undergo core structural shifts to better account for diverse and
interdependent risk types. The result will be more transparent and
timely gauges of liquidity and credit risk positions, which were lacking
in the run-up to the current crisis. TowerGroup believes that FSIs need to catch up with structural shifts
occurring within and outside the industry that includes polarization between leaders and laggards will continue to
increase in aspects such as financial performance, client relationships,
and market share gains; advances in technology and business process will continue and will act as a
catalyst for improved FSI performance; FSIs must integrate their
risk management systems, spread liquidity and credit risk, broaden
sources of funding, and ensure they have an integrated and comprehensive
view of their business transactions in real time; institutions must move
beyond current defensive strategies to integrate processes, invest in
advanced technologies, partner with an ecosystem of capable industry
providers, and continue to innovate; FSIs need to expand globally and
adopt a genuinely multi-directional international approach and must consolidate
and rationalize technology resources to free up investment capacity for
vital projects.

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High School Musical 3 Gift Card is Launched

AMC Entertainment is rolling out a new gift card featuring Disney’s
“High School Musical 3”.
The new AMC gift cards are available at AMC’s Web site and allow guests to
select the design featuring the entire cast and add their own photo and
personal message, or guests can choose a card with their favorite cast
member on it from eleven non-customizable designs. All of these AMC gift
cards can be purchased in whole dollar amounts
between $5 and $100 and are available only at www.amctheatres.com. For
the one card design that is customizable with photos, images and
messages, there is a personalization cost of $4.50 per card. Once the
guest completes the online process, the card production takes
approximately two business days. The card can be shipped standard
delivery via the U.S. Postal Service, or overnight or second-day delivery.
AMC Entertainment is a theatrical exhibition and out-of-home entertainment
companies. serving more than 235 million guests annually through
interests in 353 theatres with 5,094 screens in six countries.

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EMERGING MARKETS INDEX

MasterCard Worldwide has released the “Worldwide Centers of Commerce: Emerging Markets Index”.
The Index evaluates 65 cities on eight dimensions related to their
business climate, political environment, economic growth, quality of life, and knowledge creation,
and explores the compelling global and regional economic trends that distinguish these
cities as future development hubs.
With four cities amongst the top 15, Europe holds a strong position
within the Emerging Markets Index and presents a host of interesting findings:
Budapest’s commercial heritage helped propel it to the #3 spot. The number
one city in the Index for dimensions covering quality of life and risk and security,
Budapest also scores among the top ten for its economic and commercial environment and its
business climate; Warsaw is ranked # 8 within the Index benefits from being
the capital of the largest national economy amongst the new admissions to the European
Union. Its particular strengths are the quality of life, and low levels of risk
coupled with high security, an area in which it ranks second among the cities on the Index;
Moscow, which placed #14 in the Index overall and first among Russian
cities, ranked among the top five cities in dimensions related to air passenger,
cargo volume and other measures of connectivity, as well as financial market volumes and Istanbul ranked
among the top ten in commercial connectivity, befitting a growing nation
with easy geographic access to many other growing markets, high rankings for its financial markets and quality of life.

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Loyalty Services Drives ADS Q3 Performance

Dallas-based Alliance Data Systems reported that third quarter revenue increased 4% to $511.2 million. The Canadian “AIR MILES” reward program was the key driver, achieving organic growth rates of 25% in revenue. The third quarter performance in its Epsilon Marketing Services business was driven by new deals with Commerce Bank, Beech-Nut Nutrition and others. But, Private Label’s results continue to be affected by
the loss of the Lane Bryant portfolio. Loyalty Services’ third quarter revenue was $187.7 million, up 25% from 3Q/07. Epsilon Marketing Services’ revenue performance grew 6% in the third quarter versus 5% in the second quarter. Private Label Services posted third quarter revenue of $94.7 million, a 2% gain over the year ago quarter. Private Label Credit revenue declined by 12% to $182.4 million for the third quarter, compared to the prior year. For complete details on ADS’ third quarter performance visit CardData ([www.carddata.com](http://www.carddata.com)).

ADS REVENUE HISTORICAL*
3Q/07: $575.5 million*
4Q/07: $602.7 million
1Q/08: $499.3 million
2Q/08: $507.2 million
3Q/08: $511.2 million
* as originally reported; now adjusted to $492.0 MM
Source: CardData.com

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CoreTrace Joins the PCI Security Council

Application whitelister CoreTrace has joined the PCI Security Standards Council as a new
participating organization. CoreTrace will now have access to the
latest payment card security standards from the council, be able to
provide feedback on the standards, and become part of a growing
community that now includes more than 500 organizations. In an era of
increasingly sophisticated attacks on systems, adhering to the PCI DSS
represents an entity’s best protection against data criminals. By
joining as a participating organization, CoreTrace is adding its voice
to the process. CoreTrace’s BOUNCER technology with “Trusted Change” capability
enables IT professionals to predefine multiple
sources from which users can safely install applications and have them
automatically added to the whitelist without any further IT
involvement required.

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Big Phish Hits BofA and AmEx in October

On October 16th, MessageLabs reports it intercepted 7,000 phishing
attacks exploiting Bank of America, in a large, short-lived spike
spanning two hours. The next day, the same phishing emails more than
doubled to 15,000 and continued through the weekend reaching 125,000
total emails. Then on Monday, October 20th a large American Express
phish run started at 5am and reached 35,000 emails for the day.
MessageLabs analysis of IP data determined that the Cutwail botnet,
currently the largest botnet controlling more than one million active
bots, is responsible for both scams. MessageLabs notes that as change
prevails in the global banking system, scammers are taking advantage of
the frenzy surrounding the mergers and bailouts by targeting Bank of
America, Wachovia, Chase Manhattan and Washington Mutual and large UK
banks like Lloyds, TSB and RBS.

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GDC4000

Smart card developer Giesecke & Devrient has introduced the “GDC4000”
display card
capable of being manufactured on a high-volume industrial
scale. The six-digit display is incorporated in the card during the
normal hot-lamination process, thereby augmenting its resistance to
mechanical wear. G&D’s can be used to display
one-time passwords (OTPs) for secure authentication during access to IT
networks, or transaction numbers (TANs) for online banking. The use of
a dynamically generated one-time password in conjunction with
static customer data such as account number, user password and personal
identification number (PIN) significantly enhances the security of
online authentication. The display card makes it possible to add a
supplementary, bi-directional identity check that protects users and
providers of online banking services against the theft and fraudulent
misuse of passwords and TANs.

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Q-Card Expands its Lab Testing Capabilities

PA-based Q-Card Laboratories’ has expanded its
capabilities to accommodate the third-party testing needs of its
customers, including the testing of green substrates and other new
industry innovations. The lab provides a comprehensive plastic card and paper ticket
testing facility to leading card manufacturers around the world. Through
the use of its Mag3 magnetic stripe analyzer, a programmable optical
card measurement system called Smart Scope, and a host of ISO-specified
testing equipment and procedures, Q-Card Laboratories provides physical
card testing, product test cards as well as consulting services onsite
and offsite at company facilities.

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