MasterCard to Unveil Manning Pep Talks
MasterCard is rolling-out two new spots in tomorrow night’s NFL season opener that features tongue-in-cheek vignettes by Colts quarterback Peyton Manning extolling satirical life lessons for fans. The 12 “Pep Talks” from Manning will also be available online whereby fans can interact with the campaign and email the video to someone they know. The ten remaining spots from the series will air periodically on sports and non-sports programming and online media throughout the season. Between 2004 and 2006, MasterCard featured Manning in five television spots, four of which featured him in his popular role of “fan of the fans.” Creative for the MasterCard “Priceless Pep Talks from Peyton Manning” campaign is handled by McCann Erickson/New York.
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