Citi has launched “Let’s Get it Done”, a new global, corporate brand identity advertising campaign. The ads, featuring scenarios such as buying a house, merging a company and graduating from college, show that Citi is ready to help companies, organizations and individuals achieve their financial dreams and goals. An underlying theme of the campaign is that Citi’s outstanding array of financial products and services can drive its clients towards financial success. In addition to the new tag line, the campaign makes strong use of Citi’s symbolic red arc, which serves as a visual metaphor for connecting human aspirations to realities.Details
ABN AMRO Bank has introduced the country’s first transparent credit card that offers lifetime cash back on all purchases. The new “ABN AMRO One MasterCard” offers cash back of up to 2% on spends
across all categories. The card also offers discounts of up to 3% on domestic airline tickets and 2.5% on international tickets purchased through International Travel House Ltd and 15% discount on car rentals.
ABN AMRO also previously introduced India’s first chip enabled credit card, the “Smart Gold Card”; India’s first card with a flexible credit limit, the “Freedom Credit Card”; and the Barista and Adlabs co-branded cards, both firsts in their respective categories.
AirPlus International has announced its 2006 results. Total settlement volume rose by 15% to USD 18.6 billion, driven by expansion into international markets. Some highlights of 2006 include its corporate card issued jointly with China Merchants Bank; FlexEbill, a tool that enables companies to create and modify the format of their electronic billing information through the AirPlus Business Travel Portal and AirPlus once again received the prestigious Business Travel World Award for the Best Expense Management Process and two awards for innovation in its home market of Germany. AirPlus International is a provider of business travel payment solutions.Details
As part of a special offer, HSBC has launched two 0% cards. One of
the cards, available for application over the phone or at a branch, offers
0% interest for twelve months, 4.9% plus 2.5 % fee on balance
transfers, then 15.9% APR. The other card is available for application
online only and offers 0% interest plus 2.5% fee on balance transfers,
0% on purchases for first 3 months, and the 15.9% APR. The balance
transfers for both types of accounts must be made within 30 days of
account opening. These new cards coincide with research by the bank
suggesting that the offers and promotions available when opening a
credit card influence the customers’ behavior for the duration of the
Online retailer ClickBank broke the $1 million revenue mark in a single day’s business. ClickBank is one of the world’s largest online commerce systems for buying, selling and promoting digitally delivered products and/or services with more than 100,000 affiliates and 10,000 vendors. These products include ebooks, computer programs, software and games; no physical products are shipped. The company’s Internet-based business-to-consumer network handles an average of more than 20,000 transactions each day.Details
Sony will launch the Playstation Network(PSN) pre-paid card,
called the “PlayStation Ticket” in Japan for purchase at 52,000
ATMs. The “PlayStation Ticket” allows the customer access to
the PSN with a password given at time of purchase and can then
download content. With 4 pre-paid increments of 1,000 yen, 3,000 yen, 5,000 yen, and 10,000 yen, this solution brings to PSN patrons ease of payment.
According to a recent report from Auriemma Consulting Group, two-thirds of cardholders whose issuers have been a part of a merger have not changed the ways they use their credit cards after the merger. About 68% of the card holders expect little change to their opinion of their credit card company if their card issuer was bought or sold. The information in this release includes data from 401 credit card users surveyed in February 2007. The findings were originally published in the February 2007 issue of Cardbeat. ACG is a management consulting firm in the payments and lending industry.Details
AmBank and Metropolitan College have launched a college co-branded
prepaid card called “NexG-Metropolitan College Prepaid MasterCard”.
Because it is prepaid, it allows parents to manage the students finances.
Benefits include no minimum income requirement, guaranteed approval,
no application fee or bank account is needed, and is universally accepted.
Reloads of the “NexG prepaid MasterCard” can be made at AmBank
branches, e-pay terminals, at select merchants and through bank
accounts. The card is only available on Metropolitan College Campus.
Gemalto has announced that its “Pocket Reader”, for remote banking
and e-commerce verification, has received CAP certification and is
APACS compliant. For every online transaction, the device requires
the cardholder to enter a different PIN number every time, contributing
to the reduction of online fraud. The device does not require PC
configuration and is therefore portable to be used on any computer.
Gemalto offers digital security with 2006 annual revenues of 1.7 billion
euro, operations in about 100 countries and over 10,000 employees,
including 1,500 R&D engineers.
AirPlus International business travel payment solutions announced that
its total settlement volume rose by 15% to $18.6 billion and operating
profits were $12 million in 2006 equating to 51% growth.
Contributing to its success, the company launched “FlexEbill”, allowing
companies to customize their electronic billing format and has expanded
in the Asian Market. Furthermore, the company was given the Business
Travel World Award for the “Best Expense Management Process”.
Airplus International currently has 640 employees and more than 32,000
As part of their “Membership Changes Everything” campaign,
American Express has launched “The Platinum Club” in Bangalore, India
aimed at the wealthy. Economic boom in the country has generated desire
for exclusivity amongst the affluent in the city and the “Platinum Club”
offer them benefits including automatic membership of the American Express
Platinum Credit Card, 10X Membership Rewards program, travel and
dining benefits from various partners. American Express has also signed
agreements with 500 Platinum Partners across India, Singapore and
Thailand to offer members 10X membership rewards points. Nearly
65,000 Bangloreans travel abroad each year and eat out an average of
more than once a week.
“Postbank” community based banking service, the joint venture of Fortis
and An Post, began operations in 250 post offices. By May of next year,
the service will be in 1,000 post offices across Ireland and will be the largest retail bank service in the country by the end of 2008. Currently, “Postbank” provides a demand deposit accounts and a guaranteed investment product. Eventually, it will also provide ATM, current account and credit card facilities. Research shows that 40% of adults visit a post office at least once a week and 75 % at least once a month. Existing post office staff will be trained on “Postbank” and will employ an additional 500 within three years.