KT & UnionPay

The largest telecom operator in Korea, KT, agreed last week to deepen cooperation with China’s UnionPay for mobile payment and technology exchange. The deal covers six major fields as Near Field Communication (NFC), mobile payment, online payment, cross-border remittance, electronic marketing based on smart mobile terminal, financial-technology business, and promote the comprehensive upgrading of innovative payment service via UnionPay cards in Korea.

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Mobile & Shopping

New research shows about 50% of survey respondents are now shopping using a mobile device. Almost one-third are purchasing a product after seeing it on social media. Approximately one-third of survey respondents indicate that text offers would drive an incremental shopping visit. Value propositions, including free shipping, loyalty programs and personalized offers, continue to be important.

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