The Women Impacting Public Policy organization has teamed with Advanta in a broad alliance. Under terms of the deal, Advanta will issue a “WIPP Platinum Business Card” women business owners/members. Advanta will also provide its marketing and analytical capabilities to assist WIPP in increasing its membership. Furthermore, Advanta will be the exclusive provider of financial services to WIPP members as well as providing other business solutions. WIPP is a national, bipartisan public policy organization that advocates for, and on behalf of, women in business. There are a estimated 10.1 million women business owners in the USA. At mid-year, Advanta had $2.8 billion in business credit card outstandings, according to CardData ([www.carddata.com]).