Pulse Rebranding

PULSE debit/ATM network unveiled a new corporate logo and acceptance mark. The rebranding preserves many elements of PULSE’s original marks while also identifying the network more closely with its parent company, Discover Financial Services (DFS). The new logo and acceptance mark are more contemporary and feature the familiar Discover orange. PULSE has expanded beyond PIN debit to support the processing of the full range of cardholder verification methods (CVMs), including PINless Bill Pay, Internet PIN Debit, signature, no-signature and no-CVM transactions in both single- and dual-message environments. PULSE also has worked to advance new technologies such as mobile payments, EMV chip cards and tokenization. PULSE PAY Express is a key part of the company’s strategy to champion choice and competition and to be the best network option for all debit transactions.

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