Surgical Email

Email, as a marketing channel, now produces about 3% of all new accounts. Yesterday, Experian introduced a new service which will enable credit card issuers to fine tune email solicitations based on credit risk. To take advantage of Experian’s new “Email Prescreen,” customers provide to Experian their lists of prospect email addresses and their intended online offers. After credit information about each prospect is extracted from the company’s nationwide database of more than 230 million credit-active consumers, they are segmented using up to 12 different levels of prescreen criteria to determine acceptable levels of risk according to each customer’s wishes. On behalf of the customer, Experian then deploys the credit offer to the pre-approved prospects through the company’s email center. When an email offer is returned without being delivered, Experian sends a printed offer via the post office to the prospect’s physical address. Automatic tracking of responses allows up-to-the-minute availability of activity reports via a password-protected, remote access Web response portal, with the majority of responses coming within 48 to 72 hours post-launch. Experian says a recent test campaign using “Email Prescreen” to reach out to 650,000 online prospects enjoyed a 1.9% click through rate.

Details

Cruise Cards

The Norwegian Cruise Line Group has partnered with MBNA to offer consumers an “Norwegian Cruise Line MasterCard” and “Orient Lines MasterCard.” NCL will also be giving travel agents a $25 commission for every credit card application they generate that is approved and activated. The no annual fee “Norwegian Cruise Line Platinum Plus MasterCard” and the “Orient Lines Platinum Plus MasterCard” offers the opportunity to earn three points for every $100 charged and one additional point, or a total of four, for every $100 in purchases of products or services of NCL, Orient Lines or Star Cruises. They can redeem these points for stateroom upgrades and “good-as-cash” cruise certificate credits with all the brands in the Star Cruises Group – NCL, Orient Lines and Star Cruises. Miami-based Norwegian Cruise Line operates a fleet of nine ships sailing to more than 140 ports around the world.

Details

Katz Licenses

Ronald A. Katz Technology announced yesterday that JPMorgan Chase Bank has obtained a license under the Katz patent portfolio for financial services call processing, including customer service delivered through automated systems as well as the combination of automated systems and live agents. Katz holds 48 U.S. patents covering a wide range of interactive technology including automated forms of customer service, securities trading, merchandising, prepaid services, telephone conferences, registration, home shopping, as well as functions involved in securing information from databases by telephone, interactive cable transactions, and various other uses of toll free and local numbers. In May, Synovus, TSYS, and WI-Associated Banc-Corp signed deals to license Katz patents for financial services call processing. (CF Library 5/7/02; 5/13/02)

Details

TowerGroup UK

MA-based TowerGroup has appointed John Stone to the role of managing partner, International Advisory Services. In his new London-based position, Mr. Stone will oversee all TowerGroup consulting and advisory operations outside of North America. He will also oversee the ongoing business development efforts of TowerGroup managing director, EMEA, Ole Skjodstrup. The company also announced that Greggory Kobelski, who currently serves as managing director, will assume Mr. Stone’s former role as partner-in-charge, Consulting Services, North America.

Details

Wright Express & S2

Wright Express has selected S2 System’s “OpeN/2” platform and EFT application to replace its enterprise fleet authorization system. Wright Express will deploy S2’s next generation solution on Sun Microsystems Solaris Operating Environment, with DB2 resident on an OS390 mainframe, reflecting a growing industry preference for OpeN/2 as the future-proof enterprise payment solution for open systems environments.

Details

Non-PIN Rewards

Incentives to drive signature-based debit card transactions continue to pick up speed as Atlanta-based Enhancement Services Corporation introduced a check card reward programs offered through a transaction processor. The “Bonus Check Card” enables client institutions to offer their cardholders points for non-PIN check card transactions which can be redeemed for gift certificates and air travel. ESC provides a standardized program structure and list of rewards but allows participating financial institutions to create their own point values, program fees, and marketing materials. The new program will be offered through Fiserv EFT, the unit of Fiserv, Inc. that processes EFT transactions. ESC currently serves more than 40 financial institutions with credit and debit card reward programs. Earlier this week, PULSE EFT Association and MasterCard announced they will roll-out the “Signature Points” program for MasterCard debit cards this fall. The PULSE program also offers points for non-PIN transactions. The “Signature Points” can be redeemed for airline tickets, hotel rooms, rental cars, merchandise and gift certificates at popular retailers. (CF Library 8/20/02)

Details

AUTHENTICATED PAYMENT SYSTEM

Athens-based Delta Singular has teamed with CardinalCommerce, Safe3w, and Worldwide Trust to provide issuer and merchant authentication software to card issuers and merchant acquirers throughout Europe. The CardinalCommerce and Safe3w products support the roll-out by banks and payment processors of technologies that authenticate online credit and debit card transactions. Their payment authentication software complies with both “Verified by Visa” and MasterCard’s “Secure Payment Application”. Delta Singular provides payment processing for more than 20 banks and 80,000 merchants. Delta’s issuing bank clients have over 2.5 million VISA and MasterCard accounts.

Details

CHIP & PIN

London-based Mosaic Software launched a new retail solution which enables retailers to support chip and PIN at the point-of-sale. “Postilion for Chip and PIN’ enables retailers to authorize transactions at the till even when the in-store systems are down. Non-financial cards can be used in bankcard authorization requests, allowing retailers to offer modern payment services such as mobile prepay top-up, staff discount and loyalty programs at the POS. Settlement cycles can be accelerated to receive acquiring bank payments earlier. The “Postilion for Chip and PIN” solution also guarantees cost-effective migration to support EMV Level I or Level II compliant chip card readers as well as secure PIN processing at the POS. eSocket.POS, an open Java-based component of the solution, is designed to operate on tills or the store servers within a network of integrated EPOS terminals. It communicates with Mosaic Software’s Postilion payment processing platform for the purposes of obtaining approval from the cardholder’s bank.

Details

BANKSYS LOYALTY

US-based Catuity has signed an agreement with Toronto-based KESM Transaction Solutions to be the exclusive provider of the loyalty application for Belgium-based Banksys terminals. The Banksys “C-ZAM/Smash” terminal is distributed in North America by BNA Smart Payment Systems, for which KESM also provides certified credit/debit applications. The Catuity loyalty application is expected to be installed along with payments on the multi-application terminal. KESM will act as the ASP, loading the Catuity loyalty application for deployment. Transactions and end of day reconciliation are performed with access to the Catuity loyalty application running on the KESM secure server. It marks the first such agreement for the Catuity application to be hosted by an Application Service Provider.

Details