VISA’s commitment to both the arts and
cinematic excellence is reflected in its continued sponsorship of the Montreal
World Film Festival for a fifth consecutive year. Running from August 22 to
September 2, the internationally renowned Festival brings films from more than
60 countries and five continents to an enthusiastic and discerning film-going
VISA is the exclusive card of the Festival, and is a major contributor to
the art of cinema in Canada through its Festival sponsorships, including the
Montreal World Film Festival, Toronto International Film Festival, Vancouver
International Film Festival and SPROCKETS Toronto International Film Festival
for Children. Through the sponsorship of the VISA Screening Room at the
Montreal World Film Festival and its advance purchase program for VISA
cardholders, VISA is dedicated to furthering the arts, both in Montreal and
across the country.
July 27th begins a ten-day advance purchase opportunity for VISA
cardholders to buy coupon books and passes before they go on sale to the
general public. The program has been well-received, with almost half of
Festival-goers using VISA cards to purchase their tickets.
The exclusive VISA 30-coupon book, priced at $165, is the deal of the
Festival and is available for purchase by VISA Gold and VISA Platinum
cardholders. It is valid for all screenings, including films in the Official
Competition, except Opening Night and Closing Night Galas. Coupons can be
exchanged for tickets at the Place des Arts or Parisien Cinema box offices
beginning August 17, or at any film festival theatre beginning August 22.
The VISA Screening Room, located at the Imperial Theatre on Bleury
Street, will once again play host to some of the finest films of the Festival
while providing attendees with a rare opportunity to meet with some of the
filmmakers and actors. Screenings will begin at nine each morning of the
ten-day event and continue well into the evening. Past screenings at the VISA
Screening Room have included such critically-acclaimed and highly-memorable
films as last year’s Academy Award(R)-nominated works “In the Bedroom,” and
The tradition of presenting prestigious films at the VISA Screening Room
continues in 2002 with a number of this year’s Festival entries making their
world or North American premieres. A select group of other films will find
themselves launched on the international scene for the very first time at the
VISA Screening Room.
“The Montreal World Film Festival provides us with an incredible
opportunity to celebrate artistic achievement from around the world and bring
it home to both Canadian and international audiences,” said Brenda Woods, Vice
President Marketing, VISA Canada. “As such, VISA is extremely proud of its
affiliation with this world calibre cinematic cultural event.”
North America’s only competitive film festival, the Montreal World Film
Festival holds the distinction of being the largest publicly-attended film
festival in the western world, with more than 400,000 movie-goers from around
the globe in attendance.
As the “World’s Best Way To Pay”, VISA is the leading credit card payment
brand in Canada and around the world. There are more than 24 million VISA
cards in Canada accepted at more than 623,000 merchant locations across the
country. VISA is accepted at over 24 million locations around the world
including over 750,000 ATMs. The Internet address for VISA is www.visa.com.