SkyGo, Inc., the authority on mobile marketing, and VeriSign, Inc. announced the integration of SkyGo’s new SkyCode service with VeriSign’s wireless resolution platform. The platform allows for global registration and resolution of numeric codes providing an easy way for anyone with a mobile device to instantly interact with advertisements of interest to them in any medium. This agreement will help marketers take advantage of mobile data services to reach the world’s 770 million mobile phone users.
Using VeriSign’s resolution technology, SkyGo has developed SkyCode, a new mobile marketing service that enables marketers to equip traditional cross-media campaigns with an instant response mechanism. With SkyCode, advertisements in traditional media — billboards, print, and broadcast — will contain a numeric code that interested consumers can dial on their mobile phones to instantly interact with the advertiser and receive additional information, special offers or prizes. When advertisers run campaigns using SkyCode, they register a short numeric code that remains active for the duration of the campaign.
“As a leading provider for both data and voice networks, we’re focused on bridging these technologies to make it easier for businesses and consumers to communicate what they want, where and whenever,” said Ken Hallman, vice president, VeriSign’s Convergent Services Group. “SkyCode is one of the first applications that leverages VeriSign’s resolution technology to provide real value for marketers, wireless carriers and consumers. Our global infrastructure will give SkyGo the ability to execute their business plan and serve the mobile consumer market.”
The new SkyCode service will be unveiled in the U.S. this week at CTIA WIRELESS 2002. It represents what SkyGo believes is the next step in the evolution of mobile marketing. SkyCode rounds out SkyGo’s technology platform, which already includes solutions used by wireless carriers and marketers across the globe for contextual mobile ad serving, rich mobile ad creation, and permission-based mobile marketing programs.
“SkyGo has developed a mobile marketing application that is scalable and can be easily integrated into a carrier’s service offerings. Our goal is to help wireless carriers empower marketers to regularly incorporate mobile data services into their offline media spending, which today represents more than $400 billion globally,” said Derek Proudian, CEO and chairman of SkyGo. “Together, VeriSign and SkyGo will help drive wireless data usage by combining improved navigation with the compelling consumer proposition provided by solid marketing campaigns.”
SkyGo has already implemented SkyCode in Hong Kong, where the company is working with major advertisers to run marketing campaigns that contain short codes that work across the networks of all the major wireless carriers in Hong Kong. SkyGo plans to roll out services that will help marketers incorporate mobile promotions, entertainment and product information into cross-media campaigns in other large markets in the second half of 2002.
SkyGo Solutions for Mobile Marketing
SkyCode is the latest offering in the SkyGo Mobile Advertising Platform(TM) (SkyGo MAP(TM)), a family of products designed to enable wireless carriers and marketers to cultivate rewarding relationships with mobile consumers by creating and managing effective mobile marketing programs. SkyGo MAP includes SkyServer(TM), a robust mobile ad serving technology; SkyStudio(TM) the industry’s only ad creation tool that allows advertisers to intuitively create rich, interactive mobile marketing content; and SkyGo’s Mobile Marketing Strategy Consulting Services.
SkyGo develops the technology that makes marketing effective on mobile devices. Founded in 1999 to help companies cultivate rewarding relationships with the world’s nearly one billion mobile phone users, SkyGo gives marketers and wireless carriers the tools to make it easy for any consumer with a mobile device to interact with all types of media. The SkyGo Mobile Advertising Platform(TM) (SkyGo MAP(TM)) is a turnkey technology that creates and delivers the most effective models of mobile marketing, including contextual ad serving, SkyCode instant response campaigns, and permission-based alerts. SkyGo is a global company with headquarters in the U.S. and offices throughout Asia. More than 50 national brands and advertising agencies have looked to SkyGo for mobile marketing solutions, including Visa, Procter & Gamble, General Motors, Digital Impact, Kinkos, HP Online, Avenue A, Modem Media, CompUSA, KFC, Bolt, Inc., Subway and Hollywood.com. For more information, visit [www.skygo.com].
VeriSign, Inc. (Nasdaq:VRSN) is the leading provider of digital trust services that enable everyone, everywhere to engage in commerce and communications with confidence. VeriSign’s digital trust services create a trusted environment through four core offerings — Web presence services, security services, payment services, and telecommunications services — powered by a global infrastructure that manages more than five billion network connections and transactions a day. Additional news and information about the company is available at [www.verisign.com].
VeriSign, a global leader in shaping the way people work and use the Internet, recently expanded its business into telecommunications through the acquisitions of Illuminet and H.O. Systems. This combines VeriSign’s Internet infrastructure with Illuminet’s SS7 signaling network and H.O. Systems’ billing and customer care solutions, enabling VeriSign to deliver an end-to-end suite of network, data, mediation and billing services that meet telecommunications carriers’ needs for growth, customer retention and revenue generation. This infrastructure and expertise positions VeriSign in a leading role to develop the promise of convergence of voice and data networks.