Valley Department Store, a single-unit retailer of plus-size apparel for men and women, has tapped Shoppers Charge Accounts Co. of Mahwah, NJ to develop and administer its private label credit card program.
The Ontario, CA retailer sells moderately priced clothing, sportswear and accessories. Its women’s business accounts for approximately 60% of overall sales volume.
“Valley Department Store has, during its 36 years in business, developed and maintained a very loyal customer base by tailoring its merchandise mix to ideally suit its clientele,” said Ed Fechner, senior vice president at SCA. “A private label credit card, with all of its marketing opportunities, is a perfect complement to this strategy.”
SCA services brick-and-mortar and catalog retailers throughout the U.S. The company acquires retailers’ receivables or will develop private label credit card programs for merchants who currently don’t offer a house charge. In both situations, SCA assumes responsibility for generating customers’ billing statements; managing credit, collection, and lockbox functions; and creating customized marketing programs.
Ranked among the nation’s largest private label credit card companies, SCA is a division of Hudson United Bank, a subsidiary of Hudson United Bancorp (NYSE: HU).
Hudson United Bancorp is a $6.7 billion asset company with over 200 branch offices in New Jersey, Connecticut, New York, and Pennsylvania. Hudson United Bancorp’s subsidiaries offer a full array of innovative products and services to commercial and retail accounts, including imaged checking accounts, 24-hour telephone and Internet banking, loans by phone, alternative investment products, insurance products, private label credit cards programs and a wide variety of commercial loans and services including asset based loans, SBA loans, international services and cash management services. Wealth management services are also provided to individuals and businesses. Public sector products and services are provided to local and state governments, municipalities, educational institutions, civic and not-for-profit organizations.Details