Carl Karcher Enterprises, Inc. and eViva Group, Inc. announce that they will test the eViva! Quick Money Card at the Carl’s Jr. restaurant located at 2401 Florence Avenue in Huntington Park, Calif. The eViva! Quick Money Card is a new ATM and stored- value card geared toward Hispanics that does not require the consumer to have identification or a bank account.
“The Hispanic community remains a priority for our company,” said Rick Fortman, executive vice president of operations for Carl’s Jr. “We are excited to test the program at our restaurant and hope that we will soon be able to offer all our guests this extra service.”
The eViva! Quick Money Card can be purchased for $5 at the Huntington Park Carl’s Jr. starting Tuesday, February 12, 2002. It is reusable and consumers may “load” it at any time at the restaurant. Through the use of an assigned PIN number, the money loaded onto the card may be immediately accessed for purchases at participating retailers. If the cardholder wishes to transfer funds to family or friends, additional cards can be purchased and sent to recipients.
According to The eViva Group, language barriers and fear and mistrust of the banking system are some of the reasons Hispanics rely on cash for daily transactions and money transfers to family and friends across the border. The eViva Quick Money Card will allow consumers to send funds via ATMs across the globe, making funds available worldwide in real time.
“While the eViva! Quick Money Card was designed with the Latino community in mind, the card can be used by anyone,” said Robert Acosta, chief executive officer of eViva Group of Santa Barbara, Calif. “It is perfect for payroll and direct deposit, college students, armed forces personnel and other entities and individuals who need to move money in a safe and convenient way through the ATM network.”
Carl Karcher Enterprises, Inc., a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR), owns, operates and franchises a system of 966 Carl’s Jr. quick-service restaurants in 12 Western states, Mexico and the Philippines.Details