Catalina Marketing Corporation introduced Checkout Smart Rewards, a new method for supermarket retailers to offer their customers savings through individualized shopping lists. With enhanced graphics and a new Checkout Coupon format, retailers can combat channel erosion by delivering targeted stealth savings to shoppers based on previous shopping behavior.
“This exciting new application provides supermarket retailers with the opportunity to leverage a targeted shopping list application with traditional weekly specials,” said Cynthia McCloud, Senior Vice President of Retail for Catalina Marketing. “Catalina Marketing is excited about Checkout Smart Rewards and the opportunity to augment frequent shopper programs and loyalty applications, without advertising in traditional media that can be seen by the competition.”
Checkout Smart Rewards provides the retailer with the ability to personalize coupon offers or item discounts that will be available on the customer’s next shopping trip. This program gives the customer a virtual shopping list supported by in-store specials and reduced price items. Checkout Smart Rewards helps promote cross shopping, category growth and pantry loading programs associated with retailer loyalty programs. In addition, targeted national manufacturer offers can be combined with local retailer offers to develop exciting new equity building programs.
“This new application, combined with Catalina Marketing’s current in-store targeted programs, enhances customer relationships with personalized marketing programs,” said Sue Klug, President of Catalina Marketing Services — Retail and Direct Mail. “Through Checkout Smart
Rewards, Catalina Marketing will once again provide new methods of communication between retailers, manufacturers and consumers.”
Based in St. Petersburg, Fla., Catalina Marketing Corporation ([http://www.catalinamarketing.com]) provides a wide range of strategic targeted marketing solutions for consumer goods companies and retailers. The targeted marketing services of the company are provided by interrelated operating groups that strive to influence purchase behavior of consumers wherever and whenever they make purchase decisions. Through these operating groups, Catalina Marketing Corporation is able to reach consumers internationally and domestically — in-store, using incentives, loyalty programs, sampling and advertising messages; at-home, through direct mailings; and online. Personally identifiable data that may be collected from the company’s targeted marketing programs, as well as its research programs, will not be sold or given to any outside party without the express permission of the consumer.