Travelers Express, the leading money order company in the United States, announced the start of a pilot program that allows retail customers to purchase money orders with cash or debit cards from automated teller machines at selected retail outlets.
“We’re excited to bring this new delivery system to the marketplace,” said Phil Milne, president and chief executive officer of Travelers Express/MoneyGram. “Customers and agents who sell our money orders have been asking for this kind of technology for a long time because their customers can now avoid lines and get even faster service.”
The pilot program enables retail customers to purchase Travelers Express money orders from Diebold ATMs. While most retail stores currently sell money orders at customer service counters, the new self-service technology allows customers the added convenience of buying money orders when customer service counters are busy or closed or in stores where money orders are not currently sold over the counter.
“This program effectively migrates traffic away from customer service counters to the ATM,” said Thomas W. Swidarski, vice president, Strategic Development & Global Marketing at Diebold. “Stores are now able to utilize personnel to focus on other value- added customer-service activities.”
Diebold also conducted a usability study with some 100 participants to assess the acceptance of the ATM’s expanded-transaction set, testing features such as ease-of-use, proper text messaging, ergonomics of the hardware and overall acceptance of purchasing money orders via a self-service device. Results of the study were extremely favorable, with many participants preferring to use an ATM rather than standing in line at a service counter to buy money orders.
Minneapolis-based Travelers Express is a leader in the payment services industry, providing services to both the retail and financial institution markets. The company’s MoneyGram money transfer service is available around the world in more than 150 countries. Travelers Express is a subsidiary of Phoenix-based Viad Corp, (NYSE:VVI), a $1.7 billion business services company. For more information, visit the company’s Web site at [www.travelersexpress.com].