Welcome Real-time today announced that Axiomatique International, its Asia/Pacific subsidiary, reached an agreement to install the company s XLSmart” loyalty application on all payment terminals that will be used with the new Malaysian Government Multi-Purpose Card known as MyKad. The result will be an infrastructure of XLSmart-ready payment terminals throughout Malaysia, making it easier for banks, merchants and other businesses to issue smart payment cards with the XLSmart loyalty application on them.
XLSmart is Welcome Real-time s open, multi-issuer business model for smart card-based loyalty programs using Welcome Real-time s popular XLS” loyalty system as the underlying technology. XLSmart is the brand and acceptance mark for the loyalty program. The branding concept can be likened to American Express, MasterCard and Visa, three of the most famous brands in the world, because it tells consumers where they can use their XLSmart card and what they can expect, which in this case is instant rewards from participating merchants and issuers.
The Axiomatique XLSmart loyalty solution in Malaysia will store “recency, frequency and monetary value” behavioral data on smart cards issued by program participants, where it can be dynamically updated at each transaction. Direct marketing software in the merchant’s point-of- sale terminal interacts with the behavioral data in the card to deliver targeted rewards. As the rules for giving out rewards are managed on the card and in the terminal, the cardholder can take advantage of them immediately. Costs are reduced because expenses associated with the processing and handling of redemption rewards can be eliminated.
Malaysia is indeed capable of delivering leading edge technologies of worldwide significance, and we at Axiomatique International are very proud to be associated with such an initiative, said Tai Toon Lim, CEO of Axiomatique. With XLSmart installed in the MyKad terminals, Malaysia will have the most cost effective, end-to-end loyalty solution available in this region.
Axiomatique International has been active in the Malaysian marketplace since 1998. Leading international banks in the Asia/Pacific region have chosen AI s loyalty software solution to grow their businesses through more effective marketing campaigns. With their recent merger with French-based loyalty solution provider, Welcome Real-time, they have now emerged as a worldwide leader with proven patented solutions.
Last April, the Malaysian government launched one of the most sophisticated smart card systems in the world, a national ID that also serves as a driver s license, passport and electronic purse. Officials plan for applications that will allow cardholders to securely perform banking and payment transactions, including utility bill payment and cash withdrawal from ATMs as well as digitally sign documents on the Internet.
About Welcome Real-time
Welcome Real-time s smart transaction platform enhances payment transactions with revenue boosting services such as instantly awarded loyalty points, coupons, punch cards, vouchers, tickets, and cash back — all in a single convenient payment process.
The company’s patents provide broad protection in Europe, North America and Asia. More than 17 patent applications cover the ability to dynamically manage services relating to entries, visits or cumulative spending at designated merchants, the ability to add and redeem e-coupons from a smart card, or the use of mobile phones and hand held devices to perform smart transactions.
Welcome Real-time is headquartered in Aix-en-Provence, France, with offices in Philadelphia and Singapore. For additional information please visit our Web site www.welcome-rt.com and www.axiomatique.com.Details