What is your hoop dream? If it’s playing on the court, apply through Bank of America for an Alaska Airlines Visa consumer credit card. You may wind up shooting baskets at the Pac-10 Basketball Tournament in Los Angeles, which runs March 7-9, 2002.
Bank of America, sponsor of the Pac-10 Basketball Tournament in Los Angeles (March 7-9, 20020, has announced the “One and a Million Sweepstakes” for all customers who submit a completed application for an Alaska Airlines Platinum, Gold or Classic credit card. The sweepstakes runs December 1, 2001, through January 31, 2002.
The “One and a Million” Grand Prize includes a VIP trip for two to the Pac-10 Basketball Tournament in Los Angeles, including round-trip air courtesy of Alaska Airlines, hotel accommodations for three nights, VIP tournament tickets, and a cash prize of $1,000. The winner will also have the opportunity to make a half court shot during the Pac-10 tournament on-court promotion, which will award 1 million bonus miles for a successful half-court shot, 50,000 bonus miles for a successful free throw, and 20,000 bonus miles for a successful lay-up.
In addition to the Grand Prize, five First Place prizes will be awarded that will consist of a pair of Alaska Airlines systemwide ticket vouchers; and 50 Pac-10 garment travel bags will be awarded as Second Place prizes.
The sponsorship is a fully integrated marketing and advertising partnership that includes national media exposure on Fox Sports. Bank of America and Alaska Airlines are promoting this sponsorship campaign and leveraging the synergy of the three consumer credit card brands through radio, magazine, e-commerce, game marketing, banking center promotions, and Alaska in-flight promotions.
“We’re proud sponsors of the Pac-10 Basketball 2001/2002 season, and we’re excited about this sweepstakes,” said SVP James Sebo, Bank of America. “The footprints of the Pac-10 teams in the West make this a perfect match for our companies. Alaska and the bank both have existing marketing initiatives with teams in the Pac-10 — which enhance our exposure of this promotion.”
Bank of America offers Alaska Airlines Visa Business Card and Alaska Airlines Visa Check Card, in addition to Alaska Airlines Visa Platinum, Gold and Classic consumer credit cards,
To apply for an Alaska Airlines Visa consumer credit card and be entered into the sweepstakes, customers may visit any Bank of America banking center, or they may visit the sweepstakes Web site at .
One of the world’s leading financial services companies, Bank of America is committed to making banking work for customers like it never has before. Through innovative technologies and the ingenuity of its people, Bank of America provides individuals, small businesses and commercial, corporate and institutional clients across the United States and around the world new and better ways to manage their financial lives. The company enables customers to do their banking and investing whenever, wherever and however they choose through the nation’s largest financial services network, including approximately 4,400 domestic offices and 13,000 ATMs, as well as 30 international offices servicing clients in 190 countries, and an Internet Web site that provides online access for more than 3 million customers, more than any other bank.
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