Experian, a leading provider of global information solutions, launched Quick Predict, an automated segmentation methodology that efficiently predicts household behavior. Quick Predict develops strong and accurate customer predictive models, using attitudinal and lifestyle data extrapolated from Experian’s BehaviorBank database, one of the largest repositories of consumer-supplied lifestyle data with coverage on more than 35 million households.
“Quick Predict extends the range and domain of behavioral and primary research information and makes it actionable. Because it’s completely automated, it’s a cost-effective solution that allows marketers to leap from intuitive selects to more precise segmented lists,” said Deborah Zuccarini, executive vice president and chief marketing officer for Experian’s marketing solutions business unit. “Quick Predict rapidly provides predictive information about current and potential customers — down to their likeliness to buy a red widget over a blue widget or to prefer fast food over gourmet, for example.”
Marketers can use Quick Predict to understand how survey information taken from a sample of their customer base is likely to be represented universally. With survey information from a small customer sample, Quick Predict can create propensities which companies can use to predict responses. Based on lifestyles, past behaviors and product interests of those in the customer sample, Quick Predict can determine the likelihood of households across the country to behave in specific ways.
“Quick Predict allows marketers to bridge the gap between their proprietary market research and large scale communication activities,” continued Zuccarini. “Quick Predict assigns each record on our INSOURCE(SM) consumer database with propensity codes, predicting the likelihood of each individual household to behave in certain ways.”
Quick Predict customer models can also help marketers determine appropriate channel contact and customer relationship management (CRM) strategies. Quick Predict can forecast responsiveness across multiple channels, including e-mail, Web site, call center and point of sale, so marketers can determine how offers or campaigns will impact customer-channel contact strategies throughout the campaign cycle.
Experian enables organizations to find the best prospects and make fast, informed decisions to improve and personalize relationships with their customers. It does this by combining sophisticated and intelligent decision-making software and systems with some of the world’s most comprehensive databases of information on consumers, businesses, motor vehicles and property. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business and develop state-of-the-art Customer Relationship Management (CRM) systems for communicating and building relationships with customers. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Orange, Calif. Our 12,000 people support clients in more than 50 countries. Annual sales are approximately $1.5 billion
For more information, visit the company’s Web site at [http://www.experian.com] .