Datacard Group announced it has
initiated joint development and marketing activities with MobileWay, a leading
enabler of data delivery for mobile applications. As part of the new
relationship, the two companies intend to provide network operators, handset
manufacturers, banks, healthcare providers, retailers, government agencies and
other organizations with the ability to deliver applications and content to
wireless devices with anywhere/anytime flexibility.
The Datacard Affina Platform Management Architecture will allow
organizations working in the wireless realm to deliver content and add, block
or delete applications remotely.
The Affina system will also enable the construction of rich data files for
customer and every device in the field. Wireless solution providers can use
this information to drive product development efforts and provide consumers
with offers and solutions that are tailored to their preferences. The Affina
system’s robust security framework also provides essential building blocks for
m-commerce applications and mobile pre-payment solutions.
According to Martin Kearsley, managing director and senior vice president of
Datacard’s Solutions business, joint efforts with MobileWay strengthen
Datacard’s leadership position and provide its customers with exciting new
“As the recognized market leader, it is our responsibility to create new
opportunities for our customers and develop high-impact products for
consumers,” Kearsley said. “By adding a wireless channel to our Affina
management architecture, we are anticipating market needs and providing both
consumer marketers and their customers with secure, high-performance products
that make life simpler, smoother and more convenient.”
“Solutions that emerge from the Datacard-MobileWay relationship will greatly
expand possibilities for Datacard’s customers within the arena of
multi-application smart card management,” Kearsley said.
“The new wireless channel provides a mobile solution in advance of emerging
2.5G and 3G technology,” Kearsley said. “By capitalizing on MobileWay’s
exclusive connections between the data gateways of the main mobile phone
networks around the world, Datacard is able to offer its customers the secure
application and content delivery through the Affina system.”
“We are delighted to be collaborating with Datacard. Integrating the strength
of two market leaders such as Datacard and MobileWay is certain to result in
important new products and capabilities for wireless solutions providers in a
variety of markets,” said Patrice Peyret, MobileWay’s chief executive officer.
“Integrating the management and tracking capabilities of Affina to our
solutions is a very powerful concept. We expect great things from this
Kearsley said market demand for the Affina platform management architecture is
strong, largely because of its open, flexible architecture and because of the
broad support it is receiving from smart card issuers and industry
“The Affina system supports a wide range of platforms, including Java
MULTOS(TM), GlobalPlatform and Proton Prisma. It also supports multiple
delivery channels, of which mobile connectivity is just one,” Kearsley said.
“We believe we have created the industry’s premier platform management
architecture when we launched the Affina system. It is terrific to see market
leaders, such as MobileWay, confirm our beliefs.”
Datacard Group provides financial institutions, corporations, consumer
marketers, governments, schools, healthcare providers, service bureaus and
other enterprises with the software, systems and professional services they
need to build successful card programs. The company’s portfolio includes the
world’s best-selling smart card solutions and card issuance systems, as
a complete line of digital identity systems. Consultative services include a
smart card security laboratory that serves the world’s leading smart card
issuers. DataCard Corporation, doing business as Datacard Group, is privately
held and based in Minnetonka, Minn. Datacard Group serves customers in more
than 200 countries (www.datacard.com).