Capital One has launched a significant print and direct mail promotion for its new ‘No-Hassle Platinum MasterCard’ which offers a package of unprecedented cardholder commitments not seen since the launch of the ‘AT&T Universal VISA/MasterCard’ in 1990. Among the unique features of the new program is the promise that consumers will not receive any telemarketing calls from Cap One. According to CardWatch ([www.cardwatch.com]), other Cap One ‘No-Hassle’ guarantees include no balance transfer fees, no cash advance fees, no annual fees, and no foreign exchange fees “ever”. The new ‘Platinum MasterCard’ also carries a fixed APR of 8.9% or 9.9% for new purchases, balance transfers, and cash advances. Cap One has been running full page ads in People and Newsweek with the message “Be Sure to Read the Fine Print” and “Introducing 7.2 Square Inches of Peace of Mind”.