Experian, a worldwide provider of information solutions, announced its Truvue customer data integration technology now allows instant access to Experian’s continuously updated national reference database. Such access previously was only available as a custom feature. Experian is the only provider of true real-time data access and update technology.
“Truvue’s real-time content exchange makes it possible for customer information to be accessed and updated instantly. This allows corporations online access to a dynamically updated references repository rather than to a static database that is refreshed through batch file updates only monthly or even quarterly,” said Joanna Kuo, executive vice president of Experian’s integrated solutions business unit. “Companies using Truvue’s real-time online service have access to the most current consumer identification data available in the industry.”
Truvue cleanses and integrates customer information from disparate sources across the company’s organization to achieve a single view of each customer. Adding the unique ability for real-time content exchange, companies are able to enhance internal data with continuously updated customer information from Experian’s national reference database. Additionally, companies can instantly link current transaction data with historic information, verify and correct customer-and-prospect identification data directly at the point of customer interaction and personalize offers instantly while the prospect or customer is talking with a company representative or shopping on the Web.
Through Truvue’s state-of-the-art integration technology and real-time content exchange features, companies improve data quality, obtain a comprehensive and up-to-the-second view of the customer and develop a solid foundation to a successful customer relationship management (CRM) strategy.
According to Gartner researcher Scott Nelson, CRM has exposed at many companies “an information crisis resulting from inconsistent, inaccessible, incorrect or out-of-sync data sources.” Gartner estimates that at least 50 percent of companies pursuing a CRM strategy face data-quality issues, and companies that “fail to address data-quality issues risk missed opportunities and operational efficiencies.”
Truvue applies data-cleansing procedures at the initial point of data entry preventing inaccurate data from polluting a company’s database systems. As a customer-service associate, for instance, keys in new data, that information is verified by immediately referencing Experian’s national reference database. The verified data is then introduced into a company’s database systems.
“Proper data management begins the very moment data is collected from a customer or prospect, whether it is handled over the phone, on the Web or in person,” added Kuo. “Companies commonly record customer-service sessions to ensure quality, but they lack a similar process to ensure the accurate entry of customer data. Truvue installs a data-quality checkpoint at every point of customer interaction.”
Experian’s Truvue service is based on the same core technology Experian uses to integrate and standardize its own consumer and business data from thousands of sources to meet stringent demands of accuracy, timeliness and privacy.
Experian enables organizations to find the best prospects and make fast, informed decisions to improve and personalize relationships with their customers. It does this by combining sophisticated and intelligent decision- making software and systems with some of the world’s most comprehensive databases of information on consumers, businesses, motor vehicles and property. Through multi-channel delivery of its Web-based products and services, Experian enables its clients to conduct secure and profitable e-business and develop state-of-the-art Customer Relationship Management (CRM) systems for communicating and building one-to-one relationships with customers. Experian is a subsidiary of GUS plc and has headquarters in Nottingham, UK, and Orange, Calif. Its 12,000 people support clients in more than 50 countries. Annual sales are approximately $1.5 billion.
For more information, visit the company’s Web site at [http://www.experian.com].