The sub-prime credit card sector remains the fastest growing segment with an annual growth rate of 54%. According to the latest issue RAM Research’s ‘Bankcard Barometer’, the co-branded/affinity market is growing at an annual rate of 15% versus 9% for the low APR sector. Mid-level issuers, focused in low-rate pricing, have experienced negative growth rates. Credit unions remain the sector with the highest balances and year-to-date volume.
SECTOR ADB YTD-AV
Co-branded/Affinity $2432 $2448
Secured/Sub-Prime $1580 $ 902
Low Rate >$2.8b $2438 $2188