SEDONA Corporation ([www.sedonacorp.com]), the leading provider of Web-based Customer Relationship Management solutions for small and mid-sized financial services companies, announced the successful launch and general release of the new version of its Customer Relationship Management system – Intarsia.
Intarsia V3 was released following a structured beta-testing period by several SEDONA customers.
Among its new features, Intarsia V3 includes a completely Web-based report writer that is cost-effective and utilizes a guided report creation process. The new report allows a user to build HTML reports with prompts and drill-downs, and enables the user to publish reports to Intarsia’s portal so that all users in the financial institution can share information.
“The new Version 3.0 makes it even easier for us to get critical data out to the people within the organization that need it to perform customer service or do business analysis,” said Troy Beaver, Senior Vice President and Marketing Director, Bremer Financial Services, St. Paul, MN. “The new report writing capabilities provide us with a way to quickly and easily develop customized reports and then easily distribute the results throughout the entire bank. This enables everyone in the bank to participate in our CRM mission in delivering excellent customer service as well as implementing successful sales and marketing programs.”
Another new feature of Intarsia V3 is the ability to measure profitability using Funds Transfer Pricing (FTP), the most accurate method on the market today. FTP helps a financial institution calculate more accurate profitability measurements because it looks at historical interest rates, rather than simply taking the current rate as is used with other profitability technologies.
Several existing SEDONA customers have indicated their interest in this new feature to further hone their profitability analyses and, subsequently, decisions made due to this critical data.
Intarsia V3 also provides the ability to run the CRM system simultaneously with the financial institutions’ core processing system on IBM eServer iSeries (AS/400) systems. The iSeries systems are high-performance, integrated business servers for mid-market, that are widely popular among community banks and credit unions.
“The ability for us to run our Intarsia system on the same iSeries platform as our core processing system represents a tremendous savings to us both in terms of hardware costs and technical staffing costs,” said Tom Bayless, Chief Financial Officer, RCB Bank, Claremore, OK. “The affordability and robustness of Intarsia, along with its compatibility to the iSeries, makes Intarsia V3 the CRM product of choice for small and mid-sized financial institutions.”
“SEDONA developed Version 3.0 based on feedback from focus groups of banking and credit union customers and prospects as well as input derived from meetings with our partners and software development team,” said Marco Emrich, President and CEO, SEDONA Corporation. “This new version continues to raise the bar in delivering a CRM solution for small and mid-sized financial services organizations wanting to improve their ability to identify, acquire, foster, and retain loyal, profitable customers.”
SEDONA’s Intarsia(TM) is a comprehensive Web-based CRM solution that helps aggregate silos of information to provide a single, consistent source for customer information.
The system includes all the data analysis functionality of MCIF technology such as profitability analysis, householding, and visual profiling, but in addition, it also provides Internet read-and-write access for any authorized user within an organization.
As such, Intarsia provides quick and easy access to all critical information to allow all bank or credit union personnel to make efficient and effective business customer-centric decisions.
About SEDONA Corporation
SEDONA(R) Corporation (Nasdaq: SDNA) is the leading provider of Customer Relationship Management (CRM) solutions for small and mid-sized financial services companies. SEDONA’s Web-based software, Intarsia(TM), and supporting Marketing Solution Services enable the entire financial institution to help identify, acquire, foster, and retain loyal, profitable customers.
With its affordable, quick, and easy implementation, SEDONA helps clients rapidly increase their ability to acquire and retain customers and to improve product pricing, packaging, and cross-selling opportunities, and to increase operational efficiency aimed towards improving overall profitability.
SEDONA markets Intarsia together with leading solution providers such as IBM(R) Corporation and Acxiom(R) Corporation. For additional information, visit the SEDONA Web site at www.sedonacorp.com or call 1-800-815-3307.