Gemstar-TV Guide International Inc., the nation’s premier provider of Interactive Program Guide services, announced the addition of three major national advertisers to its IPG roster. These include MasterCard International, The Clorox Co. and HotJobs.
Gemstar-TV Guide’s IPG services include the TV Guide Interactive system — the on-screen digital cable guide provided to multichannel video programming distributors, and the GUIDE Plus+ system — the on-screen guide built directly into television sets and VCRs. Gemstar-TV Guide’s IPGs currently reach more than 13 million U.S. television households.
“Our overall media sales strategy is to make it easy for clients to do advertising deals across all of Gemstar-TV Guide’s media — TV Guide magazine, TV Guide Channel, tvguide.com and the IPGs. We’ve stated that the road to success in respect to IPG advertising is to solidify a multitude of deals. With the addition of these three major brands, we’re gaining considerable momentum and adding the support of some very savvy marketers,” said Jeffrey Mahl, president of media sales at Gemstar-TV Guide.
Gemstar-TV Guide’s IPGs offer an enhanced television viewing experience that combines comprehensive program listings information with easy-to-use functionality for navigating the 100-plus-channel digital TV universe.
Gemstar-TV Guide’s IPGs provide comprehensive program listings information and descriptions for the broadcast and cable channels received in the home, featuring plot summaries, airtime, ratings, length and other important details to assist in making viewing choices. The listings can be sorted by category, time or channel, and programs can be selected for viewing at the touch of a button or scheduled for future enjoyment.
For advertisers, Gemstar-TV Guide’s IPG products provide a cost- effective means of reaching more than 13 million television households with strong demographics, comprising digital cable subscribers and high-end television purchasers. In an increasingly fragmented television programming space, the Gemstar-TV Guide IPGs occupy the focal point for viewers seeking suggestions and guidance, thereby permitting advertisers to send messages to interested viewers in a receptive mood.
MasterCard International, a leader in innovation in the payments industry, has signed on as the first long-term credit card category advertiser on Gemstar-TV Guide’s IPGs.
“We’re very excited to partner with Gemstar-TV Guide, the industry leader and the only interactive television guide to have reached a critical mass of subscribers,” said Caryl Hahn, vice president, media, MasterCard International. “We believe that our positioning as the payment brand of choice for millions of subscribers creates a strong presence for MasterCard in the emerging T-commerce environment.”
Clorox, a longtime advertiser on the TV Guide Channel, will add the IPG to its TV Guide multimedia ad buy.
Also joining the IPG advertiser collective is HotJobs. Playing on its theory that the anxiety levels of disaffected workers heighten on Sunday night, the online job search company will use the Gemstar-TV Guide IPGs to reach audiences with its messages — before Monday.
According to Mahl: “HotJobs has an innovative outlook on how the television medium can be translated beyond broadcast ads to reach consumers. It also helped HotJobs that our research shows that Interactive Program Guide users in either the digital cable or consumer electronics space are 54 percent more likely than regular TV viewers to have Internet access.” (a)
About Gemstar-TV Guide International Inc.
Gemstar-TV Guide International Inc. is a leading global technology and media company focused on consumer entertainment. The company has three major business sectors: the Technology and Licensing Sector, which is responsible for developing, licensing and protecting the company’s intellectual property and technology — the company’s technology includes the VCR Plus+(R) system, interactive program guide (“IPG”) products and services marketed under the GUIDE Plus+(R) and TV Guide Interactive(SM) brands and the electronic book (“Gemstar eBook(TM)”); the Interactive Platform Sector, which derives recurring income from advertising, interactive services, content sales and e-commerce on the company’s proprietary platforms, including IPG, eBook and tvguide.com; and the Media and Services Sector, which operates the TV Guide(R) magazines, TV Guide Channel(SM), TVG Network(SM) and other television media properties, provides programming and data services, and operates a media sales group that services all of the company’s media properties.
The IPG products are integrated into various devices, including televisions, VCRs and set-top boxes (cable, satellite, telco, Internet) and can display a multiday television program guide on the television screen from which the consumer can view, select, tune to or record programs. The Gemstar eBook is a reading device that can store tens of thousands of pages, and permits a user to purchase and receive instant delivery of any book, magazine or newspaper over a standard telephone line.
The company’s media properties are used by 100 million U.S. homes, and its products and services are available in more than 60 countries worldwide.
The company’s services, technology and intellectual property are licensed to major technology, media and communication companies in the consumer electronics, Internet, personal computer, satellite, cable television and telco industries. Licensees and customers include Adelphia, AOL Time Warner, AT&T, Cablevision, Charter, Comcast, Cox, Matsushita, Microsoft, Mitsubishi, Motorola, Philips, Shaw, Sony, Thomson Multimedia, Zenith and others. The company has more than 170 issued U.S. patents in the general area of audio-visual technologies with more than 4,200 claims and more than 190 issued foreign patents, continues to actively pursue a worldwide intellectual property program, and currently has roughly 300 U.S. and 800 foreign patent applications pending.
For more information, access the corporate Web site at [www.gemstar-tvguideinternational.com].
MasterCard International has a comprehensive portfolio of well- known, widely accepted payment brands, including MasterCard, Cirrus and Maestro. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. An association composed of more than 20,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is a leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard’s award-winning Priceless advertising campaign is now seen in 80 countries and in more than 36 languages, giving the MasterCard brand a truly global reach and scope. With more than 21 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. In 2000, gross dollar volume exceeded US$856 billion. MasterCard can be reached through its World Wide Web site at .
About The Clorox Co.
The Clorox Co., with 11,000 employees worldwide, is a $3.9 billion multinational manufacturer and marketer of household products and products for institutional markets.
HotJobs.com is a leading Internet recruiting solutions company that develops and provides companies with innovative recruiting solutions and services. HotJobs.com (), the company’s popular consumer job board, provides a direct exchange of information between opportunity seekers and employers, and includes features such as HOTBLOCK, which enables job seekers to block specific companies from searching their resumes. In addition, HotJobs also offers an Agency Desktop, which provides a direct, business-to- business exchange between corporate hiring managers and staffing agencies. More than 10,600 companies subscribe to HotJobs’ online employment exchanges. HotJobs also provides employers with progressive recruiting solutions such as its Resumix(R) and Softshoe(R) hiring management software, Career Expos, its HotReach affiliate program, and Diversity Marketing Solutions.