MasterCard, Telesp Celular and Redecard have announced a partnership for m-payments (payment with mobile phones) in Brazil, using the technological platform CDMA 2G. Effective immediately, MasterCard and Telesp customers will be able to purchase tickets (cinema, theater and shows), and pay restaurant bills using their mobile phone.
MasterCardÂ® cardholders can register at the Telesp Celular web site – www.waaap.com.br – and choose a password. Each participating merchant will have an ID number that will be used by MasterCard cardholders at the time of payment. To make a payment using a MasterCard card via Mobile Internet, the cardholder will enter their password, the merchantÂs ID and the amount of purchase into their mobile phone. The amount of the transaction will be deducted directly from the cardholderÂs MasterCard account. The amounts and number of transactions will appear in the cardholderÂs monthly credit card statement. This service is called WAAAP Pag and uses WAP technology developed locally.
ÂThis is a unique initiative in the Americas that brings together merchants of electronic and traditional commerce,Â says Desmond Rowan, President of MasterCard Brazil. ÂThis partnership gives continuity to MasterCardÂs strategy of offering value added services and creating new interaction channels for its customers, improving convenience and mobility,Â he added.
For Carlos Vasconcellos, president of Telesp Celular, this partnership is in line with the business model that mobile phone companies seek worldwide — applications that offer value-added services to corporate customers and consumers in general. ÂThere is great potential for growth in the use of mobile phones for payments. Telesp Celular is leading the implementation of this unique service on the American continent,Â he says. ÂWe want to provide our customers all the convenience, comfort, practicality, speed and safety of using their cellular phones to make payments,Â emphasizes Vasconcellos.
ÂWe are starting the project with the participation of two restaurants, in SÃ£o Paulo – Ecco and Dressing – and Passport Brazil, a MasterCard and Redecard partner company, which will make it possible to buy tickets through the cellular phone,Â said AnÃ¡stacio Ramos, Redecard Commercial Vice-President. ÂWith this partnership, Redecard will expand its operations and penetration in new business segments and increase the network of merchants accredited to this service,Â he concluded.
About MasterCard International
MasterCard International has the most comprehensive portfolio of payment brands in the world. More than 1.7 billion MasterCard, Cirrus and Maestro logos are present on credit, charge and debit cards in circulation today. An association comprised of more than 20,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is the leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCardÂs award-winning Priceless advertising campaign is now seen in 81 countries and in more than 36 languages, giving the MasterCard brand reach and scope unrivaled by any competitor in the industry. With more than 21 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. In 2000, gross dollar volume exceeded US$857 billion. MasterCard can be reached through its World Wide Web site at .
About Telesp Celular
Telesp Celular, controlled by Portugal Telecom Group, is the largest mobile telecommunications operator in South America and is focused on the development of innovative solutions for both companies and people. With more than 4.7 million customers, Telesp Celular covers 98% of the population in its area of operation in the State of SÃ£o Paulo, serving 464 municipalities. Telesp Celular was the first operator to launch WAAAP commercially The Pocket Internet in the State of SÃ£o Paulo, in June 2000. Telesp CelularÂs commitment to quality service has led to its ISO 9002 certification for the services rendered by its Call Center, making Telesp Celular the first company of the state of SÃ£o Paulo to receive such certificate in recognition for its excellence in customer services.
Redecard, founded in 1996, is the company responsible for capturing the transactions performed under the MasterCardÂ®, MasterCard ElectronicÂ, MaestroÂ®, and Redeshop brands. Redecard also offers solutions for the transfer of commercial data, through several products and services; to improve the businesses of all accredited commercial establishments. Currently the company has 615,000 accredited establishments throughout Brazil.Details