MasterCard International announced that John Stuart, formerly Deputy General Manager, Head of Communications for Europay International has joined the Global Marketing Group as Senior Vice President, Global Sponsorships and Event Marketing.
In his new role, Stuart will be responsible for the management of all MasterCard global sponsorships and promotions, including World Cup Soccer, Team Jordan Formula-1 Racing, Major League Baseball, the National Hockey League, PGA Tour and Senior PGA Tour, Feld Entertainment (Ringling Bros. Circus), and Disney on Ice, as well as MasterCard’s participation in trade shows around the world.
Stuart will report to Larry Flanagan, MasterCard’s Chief Marketing Officer. “John’s extensive background in the financial services marketplace, coupled with his brand marketing expertise, made him the ideal candidate for this position,” said Flanagan. “Add nearly 20 years of international brand building experience, and it’s clear that he was the perfect fit for our organization.” Stuart, a University of California-Berkeley graduate, had been with Europay since 1997, serving on the company’s executive committee and responsible for all corporate marketing, communication, branding and sponsorship activities. During his tenure, Stuart was responsible for the advertising, media relations, and the company’s sponsorships of Champion’s League Football and European League Championship Soccer.
Prior to 1997, Stuart spent 15 years with American Express in several posts, including General Manager of Northern Europe, President/General Manager for the United Kingdom and Ireland, and Senior Vice President/Marketing for Europe/Middle East/Africa, where he was responsible for creating the Mediterranean Open on the PGA European Tour.
After completing his undergraduate work at UC-Berekely, Stuart earned degrees in International Management from Arizona-based Thunderbird – The American Graduate School of International Management and an MBA from the University of Southern California.
MasterCard International has the most comprehensive portfolio of payment brands in the world. More than 1.7 billion MasterCard(R), Cirrus(R) and Maestro(R) logos are present on credit, charge and debit cards in circulation today. An association comprised of more than 20,000 member financial institutions, MasterCard serves consumers and businesses, both large and small, in 210 countries and territories. MasterCard is the leader in quality and innovation, offering a wide range of payment solutions in the virtual and traditional worlds. MasterCard’s award-winning Priceless(R) advertising campaign is now seen in 81 countries and in more than 36 languages, giving the MasterCard brand reach and scope unrivaled by any competitor in the industry. With more than 21 million acceptance locations, no card is accepted in more places and by more merchants than the MasterCard Card. In 2000, gross dollar volume exceeded US$857 billion. MasterCard can be reached through its World Wide Web site at [http://www.mastercard.com].