As part of his strategic plan to grow the value and relevance of the company’s standard-setting decision technologies far beyond markets it currently serves, the CEO of Fair, Isaac and Company, Inc. announced that Steven Sjoblad, a top corporate strategist and marketer, would join the company to lead its corporate development.
Sjoblad represents a pivotal addition to the Fair, Isaac senior leadership team. As leader during Fallon McElligott’s rise from start-up to one of the world’s preeminent advertising agencies, Sjoblad has fine-tuned the art of creating and the science of executing market-making corporate development strategies. As Fallon’s president, Sjoblad guided global strategy and marketing campaigns for dozens of industry-leading companies, including Coca-Cola, FedEx, Northwest Airlines, Lee Jeans, the NBA, Conseco Financial Services, and many others others.
“Steve is a catalyst for new ideas,” said Tom Grudnowski, CEO of Fair, Isaac. “He causes us to look at our business, our markets and our opportunities in entirely different ways. I am confident that his perspective and his experience will be valuable assets in moving Fair, Isaac into significant new arenas,” he said.
Sjoblad, who was advising Fair, Isaac before agreeing to join the company as vice president of corporate development, said he “sees a huge upside for Fair, Isaac. Over the years, I’ve worked with a number of companies that have distinct windows of opportunity to achieve significant success. But the potential for Fair, Isaac to create a fundamental shift in how corporations think about and use mission-critical data is the most impressive–bar none–I’ve ever seen,” Sjoblad said.
During his 25-year career, Sjoblad has worked in virtually every consumer and business-to-business category, developing a broad knowledge base and a deep expertise in creating powerful, profitable corporate strategies and translating them into compelling marketing programs. At Fair, Isaac, Sjoblad will focus on identifying new categories of products and new market opportunities for the company, and on building a global presence for Fair, Isaac.
In addition to his position at Fair, Isaac, Sjoblad serves as non-executive Chairman of the Board of Ellerbe Becket, the world’s second largest architectural and engineering firm, and is a board member of Schwans Sales Enterprises, a $3.3 billion food company. He also is an investor and Board member of CDXC, a digital asset management company based in the Twin Cities.
About Fair, Isaac
Fair, Isaac and Company is a global provider of customer analytics and decision technology. Widely recognized for its pioneering work in credit scoring, Fair, Isaac revolutionized the way lending decisions are made. Today the company helps clients in multiple industries increase the value of customer relationships. Fair, Isaac has made the Forbes list of the top 200 U.S. small companies eight times in the last nine years. Headquartered in San Rafael, California, Fair, Isaac reported revenues of $298 million in fiscal 2000.
For more information, visit the company’s Web site at .Details