Hudson’s Bay Company and Imperial Oil have joined together to offer Canadians more choice, convenience and flexibility – as of May 31, 2001, over 5 million Bay and Zellers credit cardholders can use their card as a method of payment at more than 2,300 Esso-branded service stations across Canada.
“Hudson’s Bay Company offers Canadians the widest selection of goods and services available from any single retailer in Canada,” said George Heller, president and chief executive officer, Hudson’s Bay Company. “We see ourselves as the ultimate shopping solution for Canadians and with Imperial Oil, we are extending beyond our current product offering to meet even more of our customers’ everyday needs. We are pleased to extend the utility of our credit cards to Esso stations across Canada. Our goal is to make shopping easy and rewarding for Canadians and this agreement is an important initiative in achieving this goal.”
By linking their Bay or Zellers credit card to their HBC Rewards/Club Z card, cardholders will earn 25 HBC Rewards Bonus points for every dollar spent at Esso. HBC Rewards Gold members will receive 50 HBC Rewards Bonus points for every dollar spent at Esso when using their Bay or Zellers credit card. HBC Rewards members can redeem their points for over 600 items available in the HBC Rewards catalogue available at any of the Hudson’s Bay Company family of stores – the Bay, Zellers or Home Outfitters or online at the HBC Rewards website found at [www.hbc.com].
“Our research continues to show the importance consumers place on convenience,” said Roger Purdie, Imperial’s vice-president of marketing. “This agreement with Canada’s largest department store retailer reflects our goal of offering consumers more convenience with new payment options and a chance to collect rewards from both Imperial Oil and Hudson’s Bay Company when they come to our service stations and convenience stores.”
Bay and Zellers credit cardholders can also earn Esso Extra points if they swipe their free Esso Extra card on eligible purchases made at participating Esso stations. The Esso Extra loyalty program is a gasoline loyalty program that consistently offers its customers a chance to both accumulate points and enter exciting contests.
About Hudson Bay
Hudson’s Bay Company, established in 1670, is Canada’s largest department store retailer and oldest corporation. The Company provides Canadians with the widest selection of goods and services available through numerous retail channels including more than 500 stores led by the Bay and Zellers chains. Hudson’s Bay Company is Canada’s fifth largest employer with 70,000 and has operations in every province.
About Imperial Oil
Imperial Oil Limited is one of Canada’s largest corporations and has been a leading member of the country’s petroleum industry for more than a century. Imperial is the country’s largest producer of crude oil and a major producer of natural gas. It is also the largest refiner and marketer of petroleum products – sold primarily under the Esso brand – with a coast-to-coast supply network. As well, the company is a major producer of petrochemicals.