USA Technologies, Inc. has expanded its Authorized Reseller Program to target the multi-billion dollar global vending industry. TransAct swipe card technology will soon be upgraded to its new generation e-Port cashless and interactive media technology. Under the program, USA Technologies will provide the technology and integration expertise to allow manufacturers and distributors of vending as well as office equipment and services to readily attach e-Port to any brand of vending product or office equipment.
The USA Technologies Authorized Reseller Program was launched less than a year ago as a result of significant, positive feedback from major office equipment manufacturers and distributors who wanted to use TransAct and incorporate it into their own office equipment products and solutions, as well as sell it independently.
TransAct is a networked self-serve system that enables micro-credit card transactions, as low as $1.00, when connected with the use of office equipment. e-Port has all the same advantages as TransAct, but includes e-business and interactive media capabilities. It is targeted at more industry uses including: vending, point of sale, gas pumps, and other equipment that offers consumers access to goods and services in high traffic areas, such as hotels, convenience stores, travel & transportation facilities and public buildings. USA Technologies recently signed a major Canadian distributor, Global Technologies, that committed to resell an initial 500 terminals. Additionally, the company has signed an Authorized Reseller Agreement with North American Interstate, a major Michigan based vending distributor, as well as an OEM agreement with Automated Merchandising Systems. The growing Pennsylvania-based technology company is in other negotiations and discussions with the top vending manufacturing and distribution companies.
“We are arming our business partners with our revolutionary e-Port, and we’re signing on major manufacturers and distributors of vending equipment who sell hundreds of millions of dollars worth of vending equipment throughout the world, every year,” said Michael Lawlor, Senior Vice President of Sales & Marketing for USA Technologies. “Our goal is to develop a network of worldwide distributors for our technology and services. We have the infrastructure in place to mass produce e-Port, and we will continue to aggressively build the foundation for mass distribution via our Authorized Reseller Program, OEM agreements, etc,” he said.
The Authorized Reseller Program is part of an overall strategy to give USA Technologies greater distribution of its technology; new marketplace opportunities; and expanded distribution channels worldwide. USA Technologies has also signed a Strategic Alliance agreement with Marconi Online Systems, a division of Marconi PLC. In 2000, Marconi Online became the exclusive provider of intelligent vending technology to the Coca-Cola Company. USA Technologies is also in negotiations with global IT and interactive media businesses who are interested in the e-Port technology, especially the next generation of e-Port technology, which will offer unique wireless capabilities. e-Port attracted huge vending industry interest at the recent NAMA vending exposition held in Las Vegas earlier this year, where industry analysts described e-Port as: “unique technology that can collect supply chain data, allow consumers to make purchases with a credit card, and to view interactive media such as news, sports and weather. It will not only improve the value vending machine manufacturers and suppliers bring to customers, but will help generate greater revenue through increased sales of vending machines.”
About USA Technologies:
USA Technologies is recognized as a leader in cashless micro transactions and interactive media technology and associated financial services. USA Technologies provided credit card activated and other cashless systems, allowing end users, ranging from consumers to business professionals, to communicate, conduct business or make ordinary commerce transactions, outside of the home or workplace. USA Technologies is an IBM (NYSE: IBM – news) Business Partner and an inaugural member of the Sprint Enabling Application Service Provider Program for e-commerce. It has also established relationships with a number of global IT, multimedia, and telecommunications companies including RadiSys Corporation, DoubleClick Inc, and Xerox Corporation. Visit the USA Technologies home page at [www.usatech.com].