Hudson’s Bay Company and Imperial Oil have joined
together to offer Canadians more choice, convenience and flexibility – as of
May 31, 2001, over 5 million Bay and Zellers credit cardholders can use their
card as a method of payment at more than 2,300 Esso-branded service stations
“Hudson’s Bay Company offers Canadians the widest selection of goods and
services available from any single retailer in Canada,” said George Heller,
President and Chief Executive Officer, Hudson’s Bay Company. “We see ourselves
as the ultimate shopping solution for Canadians and with Imperial Oil, we are
extending beyond our current product offering to meet even more of our
customers’ everyday needs. We are pleased to extend the utility of our credit
cards to Esso stations across Canada. Our goal is to make shopping easy and
rewarding for Canadians and this agreement is an important initiative in
achieving this goal.”
By linking their Bay or Zellers credit card to their HBC Rewards/Club Z
card, cardholders will earn 25 HBC Rewards Bonus points for every dollar spent
at Esso. HBC Rewards Gold members will receive 50 HBC Rewards Bonus points for
every dollar spent at Esso when using their Bay or Zellers credit card. HBC
Rewards members can redeem their points for over 600 items available in the
HBC Rewards catalogue available at any of the Hudson’s Bay Company family of
stores – the Bay, Zellers or Home Outfitters or online at the HBC Rewards
website found at www.hbc.com.
“Our research continues to show the importance consumers place on
convenience,” said Roger Purdie, Imperial’s Vice-President of Marketing. “This
agreement with Canada’s largest department store retailer reflects our goal of
offering consumers more convenience with new payment options and a chance to
collect rewards from both Imperial Oil and Hudson’s Bay Company when they come
to our service stations and convenience stores.”
Bay and Zellers credit cardholders can also earn Esso Extra points if
they swipe their free Esso Extra card on eligible purchases made at
participating Esso stations. The Esso Extra loyalty program is a gasoline
loyalty program that consistently offers its customers a chance to both
accumulate points and enter exciting contests.
Hudson’s Bay Company, established in 1670, is Canada’s largest department
store retailer and oldest corporation. The Company provides Canadians with the
widest selection of goods and services available through numerous retail
channels including more than 500 stores led by the Bay and Zellers chains.
Hudson’s Bay Company is Canada’s fifth largest employer with 70,000 and has
operations in every province.
Imperial Oil Limited is one of Canada’s largest corporations and has been
a leading member of the country’s petroleum industry for more than a century.
Imperial is the country’s largest producer of crude oil and a major producer
of natural gas. It is also the largest refiner and marketer of petroleum
products – sold primarily under the Esso brand – with a coast-to-coast supply
network. As well, the company is a major producer of petrochemicals.